WOMM-U Session To Analyze Proposed FTC Regulations on Endorsements
Learn Possible Impact of FTC Rules for Word of Mouth Marketing - Two-day Conference Sponsored by WOMMA, May 13-14, Miami Beach
Chicago, IL (PRWEB) May 6, 2009 -- At the WOMM-U conference, sponsored by the Word of Mouth Marketing Association (WOMMA, www.WOMMA.org), May 13-14 in Miami Beach, attendees will learn timely insights on the implications of proposed FTC regulations for advertisers and bloggers concerning disclosure of their relationships.
At WOMM-U, Paul Rand, President and CEO of Zócalo Group and WOMMA's President-Elect and Anthony DiResta, attorney at Reed Smith and former regional FTC Director, will lead discussion on how the proposed guidelines may affect offline and online WOM programs.
"This is an excellent and timely opportunity for word of mouth marketers, advertisers and bloggers to hear what WOMMA experts have to say about the FTC's proposed action, and also to discuss their concerns for future WOM communications," said Rand.
Specifically, the FTC has recommended that advertisers could be subject to liability for false or unsubstantiated statements made through endorsements, or for failing to disclose material connections between themselves and their endorsers. Endorsers also may be liable for statements made in the course of their endorsements.
"WOMMA has received numerous comments and inquiries since the proposed regulation were made public in February," said Rand. "For example, we are being asked what, according to FTC, constitutes a "relationship" that should be disclosed. These and other questions will be discussed in the WOMM-U session." He added this session is expected to be well attended and should provide lively and informative discussion from the panelists and the audience.
The full agenda for the two-day WOMM-U includes social media-based WOM presentations and workshops with representatives from Google, YouTube, MySpace, Facebook, Bebo, Eons, Twitter, as well as noted bloggers and industry consultants. Participants also will engage in roundtable sessions with WOM experts.
Online registration for WOMM-U is available at www.WOMMA.org. The conference will be held at the Ritz Carlton South Beach and begins May 13 at 8:00 am. The cost is $995 for WOMMA members and $1,495 for nonmembers.
WOMMA, www.womma.org, The Voice for Ethical and Excellent Word of Mouth and Social Media Marketing, was founded in 2005 and currently has approximately 400 brand company and agency members. It is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.
Contact:
Chuck Weber
(847) 705-1802
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