Web search and social media have made it possible and feasible for Internet users to find the lowest prices and hard-to-find items anywhere in the world and these tools have significantly changed the retail industry.
Mount Laurel, NJ (PRWEB) November 20, 2012
WebiMax Founder & CEO, Kenneth Wisnefski, has announced that this year, search engines and social media are expected to experience record-breaking levels of engagement and usage leading into Black Friday on Nov. 23rd.
“Each year, millions of consumers are utilizing search engines such as Google and popular networks such as Facebook and Twitter to learn more about products and discover reviews, compare prices and even get real-time updates” states Wisnefski. “During the 2012 Holiday shopping season, we’re anticipating that over 80% of shoppers will utilize social media and search engines to research their purchases; making this the biggest year in history for online retailers, advertisers and marketers alike.”
Several mobile applications have been developed specifically for online shoppers which pull data from search engines and reviews from various social media and E-Commerce sites, further enhancing their presence and visibility amongst consumers.
Wisnefski said, “Before the advent of the Internet, Black Friday shopping was a much more difficult process and many consumers were limited by their own locality. Web search and social media have made it possible and feasible for Internet users to find the lowest prices and hard-to-find items anywhere in the world and these tools have significantly changed the retail industry.”
Online advertising and marketing initiatives have also increased this year which will contribute to the higher volume of Black Friday-related search queries and trends within social media.
Wisnefski adds, “We’ve already seen improved search and social engagement figures this month leading into the Holiday season and we are expecting the vital role of these platforms to be evident when Q4 2013 sales figures are released.”
Led by serial web entrepreneur Kenneth Wisnefski, WebiMax has become a world leader in online marketing services, including a focus on Search Engine Optimization, Search Engine Marketing, PPC, Website Design and Development, Reputation Management and more. The company was ranked as the fastest growing in New Jersey on the 2012 Inc. 500|5000 list (No. 37 overall) and was also selected as one of America’s Most Promising Companies (2011) by Forbes Magazine (No. 30 overall). WebiMax employs over 100 personnel in offices located in the US, Great Britain and Australia. Visit http://www.webimax.com for more information.