Boulder, CO (PRWEB) April 04, 2013
The dentistry field has radically changed over the past decade and even in the past year. Ten years ago, people were still looking for goods and services in the yellow pages, now 96% of the U.S. population is using the Internet and search engines to find everything from cars, jobs, schools, books and even dentists. Today, there are over 2.4 billion Internet users and 1.1 billion smartphone users have access to the Internet virtually anywhere.
“Right now we are in the midst of an Internet Revolution. There are already 20 million shoppers making purchases online and 210 billion dollars being spent online each year. Having a website isn’t a question anymore.” Says Sara Sims Director of Business Development at DentistSites. “With over 634 million websites, the question is, can your practice be found? The reality is, having an effective online presence will make or break a business.”
Did you know that 75% of people won't go past the first page in an online search? Search engine optimization (SEO) is the heart of getting your website ranked high in search engines. SEO refers to the process of improving volume and traffic to your site. With the Internet being the first place a person goes to for information, it is essential for business owners to have their practice easily found online. Some companies like DentistSites specialize in effective website marketing as well as search engine optimization. Effectively optimizing websites is the process of structuring webpages so that they can be easily found, read and attractive to search engines. This can be done by:
-Networking through online directory listings
-Having effective title tags on all pages
-Updating content regularly
-Providing quality content
An effective online presence offers business owners infinite opportunities and possibilities 24/7. With the invention of online scheduling, eNewsletters, online payment processing and online resources, patients have greater expectations than ever. Effective websites allow dentists to provide the conveniences patients demand and increase their revenue and patient-base. It is proven that online scheduling reduces admin costs and improves customer retention by 9.4%. The fact is, having an effective website isn’t just recommended, it is a priority for businesses to compete in this competitive market.