Creative Announces Pre-Order Availability of the Sound Blaster® World of Warcraft® Wireless Headset

Pre-Orders at Amazon.com

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Sound Blaster World of Warcraft Wireless Headset - Alliance

Taking a passion for the game and combining it with Creative’s dedication to pushing the envelope of gaming audio has created a new class of gaming headset. Players can now pre-order the headset to be delivered the first day the product is available.

Milpitas, CA (Vocus) February 2, 2010

Creative Labs, Inc. today announced a limited number of Sound Blaster® World of Warcraft® Wireless Headsets can now be pre-ordered at http://www.amazon.com for US$159.99.

“When we previewed the prototype of the Sound Blaster World of Warcraft Wireless Headset at BlizzCon®, it generated a lot of excitement among players,” said Ryan Schlieper, product marketing for gaming at Creative and a guild master in World of Warcraft. “BlizzCon attendees could tell the headset has been designed and developed by people who have a passion for the game. Taking that passion and combining it with Creative’s dedication to pushing the envelope of gaming audio has created a new class of gaming headset. I’m excited that players can now pre-order the headset to be delivered right to their door on the first day the product is available anywhere.”

Sound Blaster World of Warcraft Wireless Headset Features

Two sets of interchangeable headset lenses with 16 million color LEDs, featuring Horde and Alliance artwork
Custom World of Warcraft-themed voice presets that allow you to alter the way you sound to other players
Interface software designed to look and feel similar to the in-game interface
Advanced uncompressed wireless technology
THX TruStudio PC™ audio technology -- the result of years of collective experience and research by Creative and THX, which delivers the fullest audio experience for games, movies and music
Works on PC and Mac
Cushioned earpads and light, flexible headband reduce listening fatigue during intensive gaming
Rechargeable battery, recharges even while in use

For players that prefer a wired connection, the Sound Blaster World of Warcraft Headset is also available for pre-order now from http://www.amazon.com for US$119.99. For more information, visit http://www.soundblaster.com.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment-anytime, anywhere.

About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® series, Blizzard Entertainment, Inc. (http://www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes eleven #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active users.

This announcement relates to products launched in the United States. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Sound Blaster, THX TruStudio PC are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.

Contact:
Susie Hayne
Creative Labs, Inc.
408-546-6440

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