Press releases can boost more than visibility. They work to build credibility, sellability, partnerships, and more.
Santa Barbara, CA (PRWEB) May 14, 2014
Press releases are an essential part of effective public relations strategy, but they are not written for the press alone. In addition to supporting public relations, press releases are a critical component of social media marketing, content marketing and search marketing strategies. Press release writers need to know modern press release formatting and writing rules and have a distribution plan. There are two new video courses on writing press releases in the lynda.com video training library to help. Writing Press Releases is a 43-minute video training course that shows how to write an effective press release and get exposure in the news while connecting with prospective new clients. Top 5 Tips for Search-Friendly Press Releases is a short 10-minute course that gives simple, yet effective tips on writing search-friendly press releases.
The new press release courses in the lynda.com online learning library are taught by marketing expert Lorrie Thomas Ross. She shares strategies on how to craft a successful press release while walking you through the whole process of writing a press release – from picking a topic and writing the press release to distributing it to media outlets. The online writing course includes exercise files to help members work alongside the course as well as continue work on developing a press release. Thomas Ross also shares strategies on how to implement phrases within the press release to get better visibility in the search engines.
“Writing press release is an essential part of the marketing umbrella,” says Lorrie Thomas Ross. “It is an old-school marketing practice that has mega new-rules marketing power. Press releases can boost more than visibility. They work to build credibility, sellability, partnerships, and more. My new press release courses on lynda.com teach what need to know to write valuable press releases in today’s modern marketing world to get the maximum return on investment.”
Both press release courses on lynda.com officially launched Tuesday, May 6, 2014 and are found exclusively on lynda.com. Lorrie Thomas Ross’ lynda.com courses include Online Marketing Fundamentals, Building Brand Basics, Personal Branding Basics, and Google+ for Business video courses. Her courses are available in the lynda.com online training library.
To learn more about how to become a member of lynda.com and to watch Lorrie Thomas Ross press release video courses, please visit http://www.lynda.com.
About Lorrie Thomas Ross, M.A.:
Lorrie Thomas Ross is a marketing expert, author, speaker, trainer and CEO of Web Marketing Therapy, Inc., a marketing agency and training company that prescribes healthy marketing solutions to help get businesses on the right track for success. Lorrie teaches multiple video courses for lynda.com including: Online Marketing Fundamentals, Google+ for Business and Brand Building Basics. She speaks nationally on a number of marketing-related topics teaches corporate workshops for UC Berkeley Extension in San Francisco. Her book, “McGraw-Hill 36-Hour Course to Online Marketing” is available on Amazon.com. For more information, visit: http://www.LorrieThomas.com and http://www.WebMarketingTherapy.com.