New York, New York (PRWEB) May 01, 2014
Yellowhammer, the world’s first "Performance Trading Platform," provides programmatic buying solutions for agencies and brands that seek tangible returns on their digital advertising budgets. After growing its base of European clients with the opening of a London-based office last year, the company has experienced rapid international growth and looks forward to great success in Latin America.
Richard Lin, Yellowhammer’s CFO, explained: “Brazil has thousands of rapidly-growing companies that are trying to reach millions of online consumers; it’s the perfect international market opportunity for Yellowhammer. We’re excited to bring our proven expertise in performance based online advertising to help Brazilian companies achieve their customer acquisition goals.”
The Latin American online population grew faster than any other global region in the past year. After being selected as the host country for the 2014 FIFA World Cup and the 2016 Summer Olympics, Brazil has seen significant growth across its digital landscape, particularly in social networking sites as well as increased media consumption of online and mobile display advertising. Online advertising in Brazil grew an impressive 97 percent in 2013, reaching over 130 billion display ad impressions. Forecasts indicate that ad spend will increase by nearly 13% in 2014.
“Our expansion into the Latin American market through a local presence in Brazil reflects our belief that programmatic buying will continue to grow and will soon be an integral part of the marketing mix for Latin American brands,” said Hagan Major, Yellowhammer’s Co-Founder and Chief Operating Officer. “We’re confident that offering our product suite and services to these companies will be a major driver of growth for Yellowhammer.”
Yellowhammer Media Group offers a suite of products and services that enable brand and direct response marketers to advertise products and services through online and mobile display advertising. Its platform is built for advertisers who want their online media buys to operate at the intersection between branding and direct response. Recently, the company was named #37 on Inc. magazine’s “500 Fastest Growing Private Companies in America” and also named the “Fastest Growing Agency” by The Agency Post, having grown 6,740% in three years. In 2012, Yellowhammer ranked #18 on Crain’s Best Places to Work, and its young management team was honored by the American Business Awards as the “Management Team of the Year.”