Zmags’ clients report significant increases in readership, click-through rates and overall engagement, with sharply reduced bounce rates, and ultimately realize a greater return on investment."
Boston, Mass. (PRWEB) April 14, 2014
Feel like you’re always competing with someone’s tablet for their attention? It’s only going to get tougher to pry them from the screen — especially if they’re charmed by German cars, fashion, furnishings, sports or toys.
Zmags, the leading global digital publishing software provider whose platform is used to create rich online experiences for many of the world’s most respected brands, is seeing strong growth as companies seek new, more effective ways to engage with customers.
In 2014, the company’s already impressive customer portfolio broadened to include brands like Volkswagen, Porsche, Argento, Kate Spade, Toys ‘R Us, Avenue 32, Tilly’s and more. These customers, leveraging Zmags Professional and Commerce product platforms, join the ranks of long-time customers Lenovo, Neiman Marcus, Triumph International, Scandinavian Airlines, Laura Ashley, TaylorMade Golf and others, all of whom have continued their long-term relationships with Zmags due to consistent success.
"Leading companies with world class brands choose Zmags because we offer the most consistently immersive and engaging experience across all digital media," said Brian T. Rigney, Chief Executive Officer for Zmags. "Our employees' commitment to building innovative platform products and providing exceptional service are why customers remain loyal for many years."
Zmags transforms a company’s marketing and sales assets into highly interactive experiences, delivered consistently across multiple platforms and devices using a HTML5 viewer. Traditional brochures, videos, catalogs and a multitude of digital-ready content can be merged into a single streamlined presentation that can, among other capabilities, be personalized to each viewer and connect to a variety of eCommerce solutions with a single click.
With Zmags’ analytics, brands are able to mine a wealth of valuable data from these user experiences. Marketers can see which parts of the content attracted customers the most, the viewer’s “train of thought,” the actions taken (such as a purchase or request for more information), and other value-enhancing insights.
By bridging the gap between various forms of content, companies yield significantly higher rates of engagement. Zmags’ clients report significant increases in readership, click-through rates and overall engagement, with sharply reduced bounce rates, and ultimately realize a greater return on investment as compared to other digital solutions.
Headquartered in Boston, with offices in London and Copenhagen, Zmags unlocks new revenue opportunities for retailers and marketers by delivering fully-branded, commerce-enabled digital experiences. The company’s self-service platform creates immersive brand and commerce experiences across all digital media including tablet, mobile, social and web channels. Utilizing an easy-to-use, drag and drop interface, Zmags’ solutions make digital publishing simple, increase customer engagement and provide an exceptionally strong return on investment. Zmags currently works with more than 2,000 leading brands, including Tesco, Brahmin Leather Goods, Matalan, Joules, Spanx, The Container Store, Magasin and Sub-Zero Wolf.
To learn more, visit http://www.zmags.com or follow us on Twitter: @Zmags.