Smart use of digital platforms like Google and Facebook enable SMBs with limited advertising budgets to wage campaigns more cost effectively than bigger companies.
San Francisco, CA (Vocus/PRWEB) May 03, 2011
Targeting SMBs and non-profit organizations, San Francisco business strategist AlphaGraphics is launching AGFB Social Media Toolkit. The AGFB product provides custom tabs for a business’ Facebook page that enables businesses to build their fan base, register their clients, and even send out offers and coupons instantaneously. With prices starting as low as $500, AGFB pays for itself quickly, usually in the first month, through increased business.
“Even if you have tried to avoid it as a business, social media is not going away,” says Manuel Torres, owner of San Francisco printing company AlphaGraphics. Throughout his career Torres has pioneered innovative business strategies at companies with budgets from $300 a month to $5 million a month. He says Internet marketing channels allow SMBs to compete with bigger competitors and even multinational corporations. New media techniques like social networking are inexpensive and effective, unlike the costly television or print campaigns of the past.
“Facebook is a low-cost way to reach customers and reward them. Businesses can update their customers instantly about any new developments or specials,” Torres says. Most marketing analysts agree that when people talk about a business they like on Facebook, it’s not like the word-of-mouth advertising of the past where someone might tell a friend or two; Facebook messages go out to everyone they know. “Modern businesses can harness the power of Facebook to get widespread publicity without a lot of effort or expense,” Torres explains.
“Too many small and medium sized business owners are not ‘getting social.’ Why? Because they don’t use it themselves, and they don’t understand it,” Torres explains. “But it’s not about how the SMB owner gets his or her information; it’s about how their clients and potential clients get their information!” Torres explains in his animated way.
In addition to providing the AGFB Social Media Toolkit, Torres helps SMBs set up Google AdWords campaigns, which use small text ads with specially targeted keywords to reach people doing a Google search.
“When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you,” explains Google. Interested customers click through directly to the company’s website.
“Big companies can afford TV and magazine marketing, while smaller companies can afford targeted, very efficient media spending—digital marketing offers such targeted media,” noted Torres. “Smart use of digital platforms like Google and Facebook enable SMBs with limited advertising budgets to wage campaigns more cost effectively than bigger companies. And the best thing about these digital platforms is that they’re entirely measurable.”
These online advertising campaigns are cost-effective, targeted and generate measurable results. The problem is that SMBs don’t have the internal resources that the larger companies have to kickstart their social media efforts. “That’s where we come in: an easy, approachable way to offer ‘big company’ social media capabilities to small businesses in San Francisco,” said Torres.
AlphaGraphics typically tries to get a 3x to 5x return on investment in their digital marketing projects. “I’m a small businessman myself,” said Torres, “and if I can’t get a significant return on my clients’ investment, I cannot advocate spending that money.”
For more information about AGFB Social Media Toolkit or online advertising campaigns and AlphaGraphics San Francisco’s products or services, call AlphaGraphics at (415) 644-5272, visit them on the web at sanfranciscoprintingservice.com, or drop by one of their three San Francisco locations at 441 California Street, 199 2nd Street, or 585 Kearny Street.
AlphaGraphics is a San Francisco printing service that specializes in poster printing, banner printing, business card printing, and offset printing. They offer multi-media marketing strategies that combine print and online media campaigns.
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