All-American Licensing & Management Group (AALMG) Signed to Develop Major Lifestyle Licensing Program at Mandalay Bay Resort & Casino

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What happens in Vegas can now go home with you as Mandalay Bay Resort & Casino plans a licensed consumer products program that reflects its Resortist lifestyle.

All-American Licensing & Management Group (AALMG)

AALMG is committed to connecting Mandalay Bay with opportunities that not only generate new revenue streams, but also build brand loyalty and awareness among our guests

Mandalay Bay Resort & Casino, a AAA Four Diamond Award-winning Las Vegas destination, recently signed All-American Licensing & Management Group (AALMG) to develop a comprehensive lifestyle-branding program. AALMG will launch the “MB Lifestyle” brand including a variety of products within the fashion, apparel and swimwear categories as well as skincare, spirits, luggage, furniture, home and bedding, embracing the Mandalay Bay experience and its Resortist™ philosophy.

“We’re always looking for creative ways to capture the imagination of our guests,” said Chuck Bowling, President and COO of Mandalay Bay. “With more than 70 years of licensing experience, AALMG is committed to connecting Mandalay Bay with opportunities that not only generate new revenue streams, but also build brand loyalty and awareness among our guests.”

Mandalay Bay recently opened its first MB Lifestyle flagship store within the resort and future expansion plans include stand-alone retail shops globally.

Reed Nettles, AALMG project manager for the Mandalay Bay brand, said, “We are delighted to be working with Mandalay Bay. After studying this resort for more than a year, we are poised to develop Mandalay Bay as a stand-alone lifestyle brand with a uniquely distinct ‘Resortist’ feel. We know that the retail industry is eager for the new casually elegant resort brand that Mandalay Bay represents throughout the world.”

About Mandalay Bay

Mandalay Bay Resort & Casino is a unique destination resort set on 120 lush acres on the Las Vegas Strip. The resort offers three distinct hotel experiences: Mandalay Bay, a AAA Four Diamond award-winning hotel, with 3,211 luxurious rooms and suites reflecting a modern tropical ambiance; Four Seasons Hotel, a AAA Five Diamond hotel-within-a-hotel, offering 424 rooms and suites; and the stand-alone all-suite THEhotel which will be redesigned and rebranded as Delano Las Vegas in late 2013. Mandalay Bay boasts an 11-acre tropical pool paradise, featuring real sand, a wave pool and the only climate-controlled, poolside gaming in the city. Other property highlights include world-class entertainment at the 12,000-seat Mandalay Bay Events Center, award-winning dining by celebrity chefs and restaurateurs, Shark Reef Aquarium and the 1.7-million-square-foot Mandalay Bay Convention Center. Mandalay Bay’s offerings also include BATHHOUSE Spa, House of Blues Concert Hall and restaurant, and The Shoppes at Mandalay Place, a collection of unique boutiques and restaurants. In 2013, Mandalay Bay will become home to a resident Cirque du Soleil production based on the music and choreography of the King of Pop, Michael Jackson. Mandalay Bay is a wholly owned subsidiary of MGM Resorts International (NYSE: MGM).

For more information and reservations, visit mandalaybay.com or call toll free at (877) 632-7800 or find us on Facebook and Twitter.

About All-American Licensing & Management Group (AALMG)

All-American Licensing & Management Group (AALMG) is a full-service branding agency specializing in client management, licensing, endorsements and retail development. Headquartered in Los Angeles, AALMG has an impressive roster of clients ranging from top consumer brands to celebrities. Founded in 2011 by veteran licensing executives Tim Rothwell and Michael Gottsegen, both formerly of IMG, AALMG provides their clients with a global network of relationships as well as a track record of success. Rothwell is a licensing and business veteran who has recorded the largest licensing deals, in multiple categories, in the industry. And with more than 30 years experience, Gottsegen has garnered numerous awards including his induction into the In Store Marketing Institute’s “Hall of Fame.” For more information on AALMG, go to AALMG.com.

Contact:
Michael Gottsegen or Reed Nettles
(818) 749-7236
Michael(at)AALMG(dot)com and Reed(at)AALMG(dot)com

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