AAO-HNS Patient Education Network Launched at 2009 Annual Meeting & OTO EXPO

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Mediplay and AAO-HNS Making Patients' Lives Better, Doctors' Lives Easier

Mediplay execs meet with industry leaders at OTO EXPO 2009. (l-r) Scott Donley, CMO, Mediplay, Inc.; Robert Glazer, CEO, ENT & Allergy Assoc., George Smaistrla, CEO, Valley ENT; Tim Boyd, COO, Mediplay, Inc.

Already, the reaction to the Network has been phenomenal. We had a large number of charter members sign up before the OTO EXPO, sight unseen

Mediplay, working with the American Academy of Otolaryngology--Head and Neck Surgery, officially launched the AAO-HNS Patient Education Network, Powered by Mediplay, on Sunday at the 2009 AAO-HNS/F Annual Meeting & OTO EXPO in San Diego, Calif.

The AAO-HNS Patient Education Network debuts at this year's annual meeting, the world's largest gathering of otolaryngologists, products, and services for the specialty. The Network is being showcased at booth 929, where the Mediplay team will be on hand throughout the week to answer questions and provide a live demo experience.

According to Tim Boyd, president and chief operating officer of Mediplay, the response has been extremely positive. "Already, the reaction to the Network has been phenomenal. We had a large number of charter members sign up before the OTO EXPO, sight unseen," said Boyd. "We're very excited about the official launch of the Network, and looking forward to a long and fruitful partnership with the AAO-HNS and its members."

The AAO-HNS Patient Education Network is changing the point-of-care landscape for the healthcare industry. While engaging patients with relevant and timely information at the point of care has proven to increase patient satisfaction, restore productivity to daily practice operations, and generate more productive dialogue between the physician and patient, the Network adds features that improve this model.

The AAO-HNS Patient Education Network provides programming options that reflect the services and treatments of the individual practice - an industry first - and allows the physician to choose the content that works best for his or her patients. Additionally, subscribers to the solution can showcase physician credentials, market their practice, and spotlight new patient care technology.

The AAO-HNS Patient Education Network provides a multi-purpose solution for patients and providers by combining the Academy's expansive library of peer-reviewed content with Mediplay's dynamic, turnkey point-of-care content delivery system to significantly improve the healthcare experience for patients while increasing the practice's bottom line.

"The history and reputation of the Academy combined with Mediplay's point-of-care communication expertise has given physicians the confidence to move forward knowing that the Network will meet and exceed their marketing and communication needs," said Academy representative, Paul Markowski, Deputy Executive Vice President.

About Mediplay, Inc.
Mediplay is the leader in point-of-care patient education and marketing communication for the healthcare industry. The company was formed in 2004 by a physician seeking to find an innovative solution to the unique day-to-day challenges that healthcare professionals face.

Mediplay's point-of-care communication networks help physicians spend more quality time with patients while improving practice function and profitability. Dynamic programming allows physicians to choose content that is tailored to their practice based on the services and treatments they offer. The result is a more involved patient, a more focused healthcare provider, and a more profitable physician practice.

For more information, please visit http://www.mediplay.com, or call toll-free: 1.877.417.2495

About the American Academy of Otolaryngology - Head and Neck Surgery
The American Academy of Otolaryngology - Head and Neck Surgery, one of the oldest medical associations in the nation, represents 12,000 physicians and allied health professionals who specialize in the diagnosis and treatment of disorders of the ears, nose, throat, and related structures of the head and neck.

The Academy serves its members by facilitating the advancement of the science and art of medicine related to otolaryngology and by representing the specialty in governmental and socioeconomic issues. The organization's vision: "Empowering otolaryngologist head and neck surgeons to deliver the best patient care."

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Ann Whitehurst
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