The Iconic American Basketball Association (ABA), Ether Marketing and 6Sports Announce the Formation of "ABA Classics"

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American Basketball Association, Inc. (ABA), Deon Taylor of Ether Marketing & Consulting, LLC (EMC), and J. Erving of 6Sports, LLC (6Sports) have announced they have joined forces to create a new ABA division, ABA Classics. The new ABA Classics division will consist of 12 teams, comprised of professional basketball players drawn from top ABA players, former NBA players, former NCAA players, and the streets, rec leagues, and playgrounds of the world, that will compete for the ABA Classics Division championship title and their share of a substantial prize money purse.

SACRAMENTO & LOS ANGELES, CA. JUNE 30, 2011: Joe Newman, Chairman/CEO of the American Basketball Association, Inc. (ABA), Deon Taylor, CEO of Ether Marketing & Consulting, LLC (EMC), and J. Erving of 6Sports, LLC (6Sports) have announced they have joined forces to create a new ABA division, ABA Classics. 6Sports, LLC (6Sports), led by music, entertainment, and sports entrepreneur J. Erving, will partner with EMC in this effort. The new ABA Classics division will consist of 12 teams, comprised of professional basketball players drawn from top ABA players, former NBA players, former NCAA players, and the streets, rec leagues, and playgrounds of the world, that will compete for the ABA Classics Division championship title and their share of a substantial prize money purse.

“We are thrilled to partner with Deon Taylor, EMC, and 6Sports in building a new professional sports property focused on basketball,” said Newman. “This is the most exciting development in professional basketball in the past decade and we think it will revitalize a game and an industry that has had difficulty meeting the needs of its consumers. ABA Classics will allow us to connect with the average basketball fan with a fast-paced, high energy game that is more like that which they play or enjoy watching every day.”

“I am so pleased to be able to bring my movie and television background, and my own basketball background as a NCAA and pro player, to re-launching the ABA brand in a new professional sports format, driven for the first time primarily by prize money” said Taylor. “The ABA is a tremendous professional basketball league that speaks to the average urban fan, and I am looking forward to working with Joe and his team and with J. Erving to bring the ABA game and message to the wider audience that enjoys exciting basketball. The platform that we will create will be multi-faceted and will cover television (live, reality, and scripted), film (documentary and scripted), music, the web, and all forms of content distribution, and we are looking forward to using this platform to deliver to top brands a direct channel to the largely untapped urban basketball market. We are fortunate to have the marketing and branding genius of J. Erving to assist us in driving our message to the fans.”

“I have been around high level, and high profile, professional basketball for all of my life, and this new property offers a tremendous opportunity to deliver great basketball to the fans in the way it was meant to be played,” said J. Erving. “This new form of the sport, which in many ways will be a return to its roots or to basketball of a bygone era, will resonate with fans from all walks of life. The time has come for the next player in the sport of basketball to emerge and ABA Classics is that next player.”

About American Basketball Association, Inc. (ABA): The ABA is the largest professional sports league in the US with over ninety (90) teams based in the US and internationally. It is also the most diverse professional sports league in history with over 75% of its teams owned by women and minorities. The ABA has made professional basketball fan-friendly and affordable and it teams are committed to working closely with the youth in their communities. The ABA provides over 1000 players, 200 coaches and 200 referees the opportunity to work and compete at the professional level.

About Ether Marketing & Consulting, LLC (EMC): EMC is a 360 degree independent creative branding agency. EMC combines street cred with cutting edge content and analytics to build a streamlined approach between creative, strategy, and activation. Led by the creative mind of director Deon Taylor, EMC offers world-class production capabilities with true urban insight.

About 6Sports, LLC (6Sports): Led by successful entrepreneur and music industry veteran J. Erving, 6Sports is a multi-platform sports and entertainment company that offers a wide selection of services to professional athletes, drawing upon the founders’ considerable success in the music industry. Identify opportunities and execute strategies to expand clients’ brands into ancillary markets.

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Kathryn Vanderveen
Createology
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