Abacus Solutions Launches New Brand Identity to Reflect its Growth and Position as a Top IT Solutions Provider

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Abacus Solutions, one of the fastest growing IT solutions and technology providers in the Southeast, announced today the launch of its new brand identity program. The brand redesign impacts every aspect of the company’s visual and communications branding, including logo, tagline, URL, and website.

Abacus Solutions IT Solutions Provider
“Our new brand identity reflects our vision and excitement for our future as a full service IT Solutions provider," said Ken Snuggs, President of Abacus Solutions.

“Our new brand identity reflects our vision and excitement for the future. We've evolved significantly over the years as we've grown to meet our client’s needs and expanded our vendor relations," said Ken Snuggs, President of Abacus Solutions. "After earning the trust of our clients on the equipment side of IT solutions, they invited us into the design and services side to create, install and support solutions for specific business requirements.”

Abacus’ new brand identity components include a new logo, tagline, URL and website. “The new logo’s sleek contemporary design deliberately emphasizes the fast-paced IT industry and our role in delivering innovative solutions,” said Abacus Solutions CEO Patrick Hiller. “Delivering best in class solutions for IT has as much to do with how people communicate as how machines communicate. Our new website reflects this concept and the relationships we develop with our clients and partners.”

The new Abacus tagline, “We Get IT,” wittingly acknowledges the talent, knowledge, and experience of the Abacus technical team. Abacus' clients consistently praise the company for the capabilities and the caring of its employees. The new URL, http://www.abacussolutions.com makes it easier to be found on-line, and brings to the forefront the company's focus on IT solutions rather than just equipment.

The new website includes not only a completely updated graphical and navigational design, but a range of content-based improvements. The new website catalog contains over 4,000 new and refurbished server, networking, and storage products, including Cisco, Dell, IBM iSeries, IBM pSeries, IBM xSeries, IBM BladeCenter, IBM Storage, HP 9000, HP Proliant, HP Integrity, and Sun equipment. The new site also hosts white-papers, customer testimonials, and Abacus’ own client case studies. The site was developed with a responsive design, ensuring that visitors will enjoy the best possible user experience regardless of their access device or browser.

To complement the brand and website enhancements, Abacus is proud to launch its social media presence with a Twitter account that will examine and share topics of interest to IT professionals. Please let us know what you think of the new look and join the conversation @AbacusWeGetIT.

About Abacus Solutions
Abacus Solutions is one of the fastest growing IT solutions and technology providers in the Southeast. Our growth is fueled by our focus on bringing together technology, services, and engineering expertise to simplify and improve the business operations of our clients. We specialize in Cloud Services and Virtualization, Networking and Security, Storage and Archiving, Business Continuity, and Disaster Recovery. We partner with dozens of leading IT manufacturers and we have one of the most substantial inventories of refurbished equipment in the country. Our certified engineers are extensively trained on the latest technologies and every employee is dedicated to the success of our clients.

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Laura O'Dell
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