New Email ReMarketing Strategy Recovers Abandoned Carts for Online Retailer

ALLDATA increases new customer registrations by 9.2% with UpSellit's unique approach to lead recovery and email remarketing.

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Abandoned Cart, Email ReMarketing

ReMarketing Abandoned Carts Lifts New Customer Registrations 9.2%.

By capturing consumer leads in real-time along with complete behavioral metrics, UpSellit has delivered a highly targeted email remarketing campaign for ALLDATA that has provided very impressive results.

Westlake Village, CA (PRWEB) October 17, 2012

ALLDATA, the web's largest provider of automotive repair software, is successfully increasing online sales with a new method of remarketing to abandoned carts. By combining a proprietary lead recovery technology with a targeted email remarketing campaign, ALLDATA has increased new customer acquisitions by 9.2%.

The success of ALLDATA's email remarketing solution can be largely attributed to the broad reach and high relevance of the campaign. With Datahound lead recovery technology integrated into the checkout process, ALLDATA has been able to successfully re-engage 88% of first-time visitors who failed to complete the transaction.

ALLDATA’s email remarketing campaign leverages complete session behavior and visitor details to segment abandoned carts. The email remarketing campaign recovers abandoned carts with a predictive strategy that addresses the purchase concerns in a targeted email series that is automatically initiated 30 minutes after abandonment.

“With Datahound, there is a huge opportunity for online businesses to re-engage and recover visitors who abandon the checkout on their first visit,” commented Max Loewenthal, UpSellit's director of business development. “By capturing consumer leads in real-time along with complete behavioral metrics, UpSellit has delivered a highly targeted email remarketing campaign for ALLDATA that has provided very impressive results.”

UpSellit’s full-service email remarketing solution has provided ALLDATA with a 5.4% increase in overall website conversions. By combining a targeted series of remarketing emails with an increase in leads captured from abandoned carts, ALLDATA has increased revenue and gained valuable business insight.

“UpSellit's DataHound solution has exceeded our expectations,” said Paul Marshall, ALLDATA’s Program Manager. “Our tech environment is rather unique and UpSellit's technology and staff have worked effectively on our platform without any difficulties. The team has been very easy to work with, the implementation was smooth, and the results started strong and have consistently grown stronger over time."

About UpSellit

UpSellit is a leading provider of 100% pay-for-performance site and cart abandonment solutions. UpSellit increases revenue for online businesses with strategic email, chat and survey campaigns that recover abandoned carts or leads. Every campaign is custom developed as a full-service solution to perfectly align with the business’ brand, user experience and performance objectives.

To download the complete case study, please visit: http://www.upsellit.com/company/news/email-remarketing-ALLDATA


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Attachments

Email ReMarketing to Abandoned Carts

Overview of UpSellit's Full-Service Email ReMarketing Solution