Joseph Abboud to Be Official Off-Field Clothier of National Football
League Coaches Through 2011
NEW YORK (Business Wire EON/PRWEB ) August 25, 2008 --
JA Apparel Corp., the maker of fine men’s
clothing and an array of other products under the Joseph Abboud brand
name, announced today it has reached an agreement with the National
Football League to be the official clothier of the NFL “Coaches
Club” for the next three years.
During this period, Joseph Abboud will provide fine tailored clothing,
dress shirts and ties and dress sportswear to all Coaches Club members
for wear off the field. The Coaches Club includes 31 of the 32 NFL
coaches. In select markets, the Company will also work with individual
coaches to support charities of their choice.
“We at Joseph Abboud are delighted to be
extending our partnership with the NFL,” said
Marty Staff, the President and Chief Executive Officer of JA Apparel
Corp. “We love to see the league’s
great coaches wearing our great clothes. We have been dressing athletes
and coaches for many years and I think it’s a
terrific way to demonstrate the outstanding fit of an American-made
Joseph Abboud suit. Few things are more American than NFL football and
we are the pre-eminent American menswear designer. It’s
a perfect match.”
“Nobody works harder than an NFL coach to
ensure his team’s success,”
said Dennis Kayser, the NFL’s senior director
of on-field operations, uniform development and the Coaches Club. “Thanks
to Joseph Abboud, our fine coaches will travel in style off the field
and continue to represent their organization and the league in a
first-class manner.”
These clothes will be worn by coaches for their off-the-field activities
and Joseph Abboud will not be furnishing casual sportswear to the
coaches. The clothing will not be worn on the sidelines on game day.
One NFL coach, Mike Nolan of the San Francisco 49ers, currently wears
Joseph Abboud suits on the sidelines during games. Mr. Nolan won
permission last year to wear the suit to honor his father, Dick Nolan,
who wore a suit when he coached the 49ers and New Orleans Saints in the
1960s and 1970s.
The coaches were measured at the NFL League meeting in Palm Beach,
Florida, during the last weekend of April. The coaches selected from
hundreds of fabric swatches. Once they selected a fabric, it was set
aside exclusively for that coach.
All of the suits were then made at our factory in New Bedford, Mass.,
which is the exclusive producer of Joseph Abboud suits, sportcoats, and
dress trousers for the U.S. market. The Company recently announced plans
to export its fine American-made suits to China, where Joseph Abboud
stores will be opening this fall.
After the coaches were fitted, the Company was invited to visit the
training facilities of the Chicago Bears, the New York Giants and the
49ers and dress members of their coaching staff, as well as players.
“Clearly, the NFL is well on its way to
becoming the best-dressed league in all of sports,”
Mr. Staff said.
The Joseph Abboud Brand
The Joseph Abboud Brand embodies sophisticated American style for
traditional menswear. The Joseph Abboud brand instills confidence
through tailored collections and unique sportswear that are crafted from
the world's finest fabrics and defined by superior fit, exceptional
quality and remarkable luxurious style.
Since 2004, the Company has made a successful transition from men’s
suit designer to global lifestyle brand. Joseph Abboud can now outfit a
man in style throughout his entire life, thanks to lines of clothing for
men and boys and a growing collection of casual wear. In addition, the
Company has an expanding universe of products ranging from luggage to
footwear to eyewear to home furnishings. Abboud brand names include
Joseph Abboud, JOE Joseph Abboud, Joseph Abboud BOYS, and Joseph Abboud
Home.
The Company concentrates on only on the very best retailers and
specialty stores and is constantly looking for ways to improve the
customer experience and reinforce its relationship with the stores that
carry its products. Joseph Abboud products aren’t
everywhere – the large majority of domestic
sales occur in about 415 “doors”
in the U.S. The Company carefully chooses where to sell Joseph Abboud
fine menswear and other products and intensively markets the products in
those select locations. As a result, our customers develop a strong
affinity to the Joseph Abboud brand.
Overseas, Joseph Abboud is partnering with leading licensees as the
Company develops new products, expands into new markets and generates
profitable top-line growth.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5762564
See the original story at: http://eon.businesswire.com/releases/abboud/joseph/prweb1244854.htm
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