Frisco Apartment Goes All in on Social Media

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Ablon @ Frisco Bridges announced today that they have hired Dallas based Modern Message, LLC to launch a new product designed to quickly fill or "lease up" the apartment community through a unique approach to social media. A move that clearly signals that PegasusAblon, the apartment's developer, believes social is the future of leasing.

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Social media is the future of leasing, and we are excited to have a partner like Modern Message who shares this belief.

Ablon @ Frisco Bridges, Frisco’s newest Class-A apartment community from developer PegasusAblon, announced today that they have hired Dallas-based Modern Message, LLC, to launch a new product designed to drive leads to the apartment community through a unique combination of social media and word of mouth marketing.

Modern Message LLC, a multifamily focused social marketing company, was hired to build the contest, which will award one lucky person with a grand prize of six months of free rent. Built within Facebook, the contest incentivizes contestants to spread the word about Ablon @ Frisco Bridges to their social networks, and provides contest entries each time they engage with or share about Ablon @ Frisco Bridges online. Contestants can gain additional entries by getting friends to vote for them and share on their behalf.

“Social media is the future of leasing, and we are excited to have a partner like Modern Message who shares this belief," says Michael Ablon, principal of PegasusAblon. "Our target market not only socializes on Facebook, but they also share and advocate their likes and preferences to their networks. By engaging with our customers on a platform they use and understand, we hope to create a meaningful dialogue. Modern Message understands these goals, our industry and current social trends which allowed them to build a solution to meet our specific needs."

“PegasusAblon was a perfect partner to work with in unveiling this new product. At Modern Message, our focus is on leveraging technology to improving the resident experience and drive value for our clients,” Michael Ivey, President of Modern Message, adds. “The platform we developed presents an innovative way to reach new customers and quickly fill an apartment community during the "lease up" phase.”

The Facebook contest runs for the next 90 days, with the grand prize drawing being held in early January 2013. As an added incentive, the person with the most votes at the end of each of the next three months will win one of three $500 Apple gift cards.

To enter the contest go to

About Pegasus Ablon:
PegasusAblon is a commercial real estate development, investment and management company headquartered in Dallas, Texas. PegasusAblon is focused on the execution of value-add investment opportunities in office, industrial, multifamily and retail assets and developments in the state of Texas. For clients interested in successful real estate transactions, PegasusAblon provides a proven and turnkey approach to the development, acquisition and management of commercial real estate.

For more information, visit

About Modern Message, LLC:
Modern Message is the creator of "Community Rewards" - a multifamily focused social referral solution that enables property managers to increase the engagement, reach, and ROI of their social media presence. The company is comprised entirely of multifamily specialists, and is dedicated to solving mobile and digital marketing challenges for companies of all sizes. Modern Message, LLC is based in Dallas, Texas.

For more information, visit

High-resolution photos and contest graphics available upon request.

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Kendall Shiffler
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