Mom-Friendly Startup AboutOne.com to Host "One Million for $1Million" in Support of Military Spouses

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AboutOne.com, the online family information management system for busy families, will host “One Million for $1 Million”, a fundraiser in support of American military families and non-profit Operation Shower.

AboutOne.com will host the One Million for $1 Million #ogt Twitter Party Fundraiser in support of military families and Operation Shower

“Joining our One Million for $1 Million Twitter party and Supporting Operation Shower with a small donation is a wonderful way to express your gratitude and thanks at this special time of year – and have a little fun!" says AboutOne CEO Joanne Lang.

At 9pm on Thursday, December 2, 2010, AboutOne.com (http://www.aboutone.com), the online service that helps busy moms preserve family memories and record household information, will sponsor “One Million for $1 Million” (http://aboutone.com/ogt), the “World’s Biggest Twitter Party in Support of United States Military Families and Operation Shower.”

When a deployed member of the military leaves a pregnant spouse behind to prepare for a family in her husband’s absence, what should be a joyous occasion and a precious memory often becomes quite stressful. Listed as one of Babble.com’s “50 Best Charities for Babies and Small Children”, Operation Shower (http://www.operationshower.org) is a non-profit organization that honors the sacrifices American military families make by producing and coordinating unit-wide baby showers for expecting military families in a deployment or high stress situation. Moms and dads receive gift boxes filled with baby supplies, clothing, toys, books, and much more.

Since its inception in 2007, the organization has showered over 400 women and hosted 12 unit-wide showers on military bases across the country for the Army, Navy, Air Force, Marines and National Guard. “We are grateful for the opportunity to support military families by hosting unique baby showers and providing a shared experience as well as products and services to make life easier for these moms,” says Chief Shower Officer, LeAnn Morrissey. The charity’s long-term goal is to reach every military base in the nation. To this end, Morrissey has developed Operation Give Thanks, a nationwide fundraising campaign to help Operation Shower meet this goal and ease the burden of deployment for military families.

Enter AboutOne.com (http://www.aboutone.com), an online service that supports busy moms and families by preserving memories and recording household information. Joanne Lang, AboutOne’s CEO, first learned about Operation Shower when she travelled to Washington, DC in October to help with the shower held at Walter Reed Army Medical Center. She was so moved by what Morrissey’s organization had accomplished there that she was determined to find a way to provide more significant support. According to Lang, “Operation Shower’s mission fits well with AboutOne’s philanthropic guiding principle, which is why we are honored and proud to take part in these showers. We feel it’s important to thank all military personnel and their families for the sacrifices and contributions they make.”

Lang then developed the “One Million for $1 Million” Twitter party, billing it as the “World’s Biggest Twitter Party in Support of United States Military Families and Operation Shower.” To accomplish this goal, she has enlisted the support of a variety of popular social media figures, including OpenSky Chief Social Marketing Officer Ted Rubin. Armed with an impressive list of prizes, including a Kindle, an iPad, three months of Huggies diapers and a Huggies-branded Flip video camera, a Build-A-Bear Workshop gift, an Aprica stroller, and more, Lang hopes to entice large numbers of Twitterers to donate money to Operation Shower and attend her #OGT Twitter Party at 9pm EST on December 2nd. “Joining our Twitter party and Supporting Operation Shower with a small donation is a wonderful way to express your gratitude and thanks at this special time of year – and have a little fun,” says Lang.

In partnership with AboutOne.com to benefit Operation Shower, mobile payment service XIPWIRE is waiving all fees so that 100% of every donation made through XIPWIRE will go directly to One Million for $1 Million. To make a $1 donation, simply text ogt to 56624 or go to http://xipwire.com/ogt. In addition to waiving their fees for this event, XIPWIRE will match the first $5,000 donated through their service.

Lang and Morrissey hope to make a difference in the lives of American military heroes and their families, and perhaps make a little Twitter history along the way. The One Million for $1 Million site (http://aboutone.com/ogt) provides information on the party agenda and prizes, as well as “tweeting for newbies” videos and instructions. Contact AboutOne.com at 1-801-797-9333 for more information.

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Katrine Kubis

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ONE place online, accessible anytime, anywhere, from any device, where a family can store and manage precious memories and household information (health records, education records, possession details, and more). AboutOne stores this information with bank-level security and automatically uses it to save time on daily family administrative chores like completing school forms, college apps, caregiver instructions, and tax returns, and creating family newsletters & scrapbooks, and creating and mailing holiday cards. The information is also readily available to make informed decisions and respond quickly to an emergency.