St. Paul, MN (PRWEB) February 01, 2012
PcPools, one of America’s leading direct marketers of above ground pools and pool supplies, announces the one-year anniversary of its relaunched website. Looking to improve the customer buying experience, PcPools determined it was necessary to update its website’s interface to bring it in line with the most up-to-date conventions of e-retailing. In addition to an overarching update, specific goals for the relaunch were set: provide enhanced navigation capabilities, facilitate quick access to social media platforms in order to improve communication with customers, and supplement functionality with new features like embedded video.
Marketing Director Ted Robinson had this to say: “What we really wanted from the relaunched website was an updated look and feel that made navigation easy for our customers. We’re constantly providing new content to our customers via social media platforms like Facebook and Twitter, as well as directly via our own website in areas like the Pool Library, the Glossary, and the Blog. As a customer service centric e-tailer, we felt that the old website platform was preventing us from connecting with our customers to the degree we desired. So, not only does the new site look and navigate much better, it helps us ‘meet’ and educate our customers!”
PcPools is proud to celebrate the anniversary of its relaunched website. With an updated resource section and a breadth of interactive features – all on a more sophisticated platform with improved product and content presentations – PcPools has positioned itself as a reference point for all pool supply customers going forward.
PcPools is one of America’s leading multi-channel direct marketers of swimming pool supplies and equipment to the residential and commercial markets in the United States. Founded in 2000 by a leading executive in the pool supplies industry, it has since been dedicated to providing residential and commercial pool owners with high quality swimming pool supplies and equipment at warehouse direct prices. PcPools’ product line – all of which is sold through our catalog and internet channels – includes above ground pools, automatic pool cleaners, pool liners, pool heaters, pool chemicals, pool covers, and other pool accessories. PcPools’ strong relationship with leading pool supply manufacturers and distributors creates a truly unique combination of quality product at excellent value for its customers.
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