How to Garner Media Attention & Effectively Use Public Relations Tactics
Lakewood, CO (PRWEB) February 17, 2009
Absolutely PR's Maggie Chamberlin Holben, APR, is joining panelists Dee Rambeau, co-founder and managing partner of The Fuel Team and affiliate of PR Newswire, and Rachel Brand, freelance writer and award-winning news reporter, at the Colorado BioScience Association (CBSA) BioBreakfast on Wednesday, February 18, 7:30 a.m. The Expert Panel "How to Garner Media Attention & Effectively Use Public Relations Tactics" is being held on the Anschutz Medical Campus, 13070 East 19th Avenue, at Fitzsimons in Aurora, CO, near Denver.
Advance Registration is required at https://events.cobioscience.com/index.cfm?action=event&eventid=226. CBSA members are free; non-member price, $50.
Holben, owner of Denver's Absolutely Public Relations, is accredited by the Public Relations Society of America and is a member of the PRSA Counselors Academy. In addition, she is certified as an industry analyst relations practitioner. Holben's consultancy offers several online newsrooms to assist clients, including PublicRelationsNewsroom.com, Expert411.com and DenverPRNewsroom.com. Frequently interviewed as a Public Relations Expert by the media, Holben's "Seven Ways To Get The Media Attention You Deserve" article was recently published in the PRNews' Media Training Guidebook, 2009 Edition. She blogs pitches, placements and PR tips at http://denverpr.blogspot.com and tweets from http://www.twitter.com/DenverPR.
Rambeau has over 25 years of experience in marketing, promotions, television and communications. An award-winning writer and producer, he has produced over 200 hours of documentary and sports television for cable and broadcast. Additionally he has scripted and produced more than 50 corporate videos for branding, marketing or internal communications. Rambeau primarily focuses on online aspects of media relations and stakeholder relations. His specialty is media websites, social media, and search engine optimization. More information about Rambeau's company can be found at http://www.thefuelteam.com.
Brand has more than 16 years experience in writing and communications. As a wire reporter, she wrote breaking stories on commodities and Chicago-area news. As an award-winning newspaper reporter at the Rocky Mountain News, she covered general business, the health care industry, health policy, health legislation, and the retail, natural foods, beer, marketing and public relations industries. As a freelance writer for AARP Bulletin and State Legislatures magazines, she covers health care policy and legislation. Brand's LinkedIn profile can be found at http://www.linkedin.com/pub/9/72/981.
Baxa Corporation and Colorado Science +Technology Part at Fitzsimons are the event co-sponsors. Marian Robinson, Baxa Corp VP Marketing, will serve as panel moderator.
More about Holben and CBSA:
Serving on the board of CBSA since April 2005, Holben is chair of the association's Communications Committee and assists with media relations efforts for the organization. Since 2005 when the CBSA's formal media relations program launched by Absolutely PR for CBSA, there have been 578 recorded print editorial media placements, which is the equivalent of at least $434,010.55 if the same amount of space was purchased as advertising. These print placements total 36,579,295 in circulation exposure (metrics updated as of December 31, 2008).
Holben was named CBSA "Partner of the Year" at the 2006 annual awards dinner. In presentation remarks, Rob Reuteman business editor of the Rocky Mountain News and master of ceremonies, shared these comments on behalf of CBSA: "Holben, founder of Absolutely Public Relations, has worked tirelessly to promote the Colorado bioscience industry message to local and national media. She coordinates the industry's media initiatives with CBSA partners, such as the Metro Denver Economic Development Corporation. Due to Holben's professionalism and effort, Colorado's bioscience industry isn't such a secret anymore."
About Colorado BioScience Association (CBSA):
CBSA is a not-for-profit corporation providing services and support for Colorado's growing biosciences industry. With more than 400 members, CBSA actively works to promote the growth of the industry by working for a better business environment, grow the state's biotech workforce, fight for policies that support a strong bioscience industry in the state and speak with a single voice on behalf of the industry. Visit http://www.cobioscience.com.
About Absolutely Public Relations:
Absolutely PR specializes in media relations, the strategies and tactics necessary to achieve impactful editorial placements in the national, trade press and local media. Owner/Founder Maggie Chamberlin Holben brings more than 25 years of experience to her clients and is frequently interviewed by the media as a Public Relations Expert. Visit http://www.absolutelypr.com.
Maggie Holben, Absolutely Public Relations - 303-984-9801
Lean Kientz, Colorado BioScience Association, 303-592-4088