Our new Italian Food Lovers blog will also enable us to interact more directly with our large consumer base so that we can better understand what gourmet and traditional Italian gourmet food products we should bring to the market
Parma, Italy (PRWEB) December 29, 2006
Italian gourmet food distribution specialist Academia Barilla has launched an informational blog, entitled "Italian Food Lovers," that aims to share the culture of Italian culinary tradition with Italian and gourmet food lovers worldwide.
The new Academia Barilla blog Italian Food Lovers is a repository of resources, recipes and gourmet Italian food products promoted by the Italian gastronomy expert.
Academia Barilla launched the blog around Christmas 2006 to complement the website AcademiaBarilla.com and to provide ongoing interaction with its large web audience.
The blog is currently co-written by three authors of the Academia Barilla team: an Italian Culinary Specialist, the Academia Barilla Chef, and the Academia Barilla Press Office.
The Italian Food Lovers blog, reachable also at Italian Food Lovers, will share recipes by using many of the gourmet Italian food products and ingredients that Academia Barilla has to offer. In addition, the blog will discuss in-depth the intricacies of "traditional" food in the 21st century -- at a time where homogenization and mass production of food is threatening to marginalize excellent historical and traditional gourmet food products.
Gianluigi Zenti, President of Academia Barilla, shares his excitement over the "Italian Food Lovers" blog launch: "We're glad to be giving a voice to our culinary experts through this innovative blog. We hope to showcase some of the excellent gourmet Italian food products that Academia Barilla offers, as well as educate an interested population about the rich traditions and history of Italian Food Culture".
Zenti's organization has been a leader in the traditional Italian culinary education field, along with pioneers Michelin, Zagat, Slow Food and others. The presence of the Italian Food Lovers blog will only strengthen Academia Barilla's commitment to the gourmet food industry.
Ilaria Rossi, Director of Marketing of Academia Barilla, also added that "Our new Italian Food Lovers blog will also enable us to interact more directly with our large consumer base so that we can better understand what gourmet and traditional Italian gourmet food products we should bring to the market".
Boasting over 100 gourmet products, Academia Barilla's Online Shop offers the finest in gourmet and traditional Italian regional food products, including Prosciutto di Parma, Parmigiano-Reggiano cheese and traditional Balsamic Vinegars of Modena - the most authentic mix of Italian DOP products available on the web today.
About Academia Barilla:
Academia Barilla is the Barilla Group company dedicated to the art of Italian gastronomic culture, with the mission to preserve, develop and promote the art of Italian cuisine and gastronomic culture around the world.
Academia Barilla preserves traditional Italian food products and protects them from imitation; develops and supports Italian culinary arts through Academia Barilla Culinary School's courses and education, and through services dedicated to the restaurant sector; promotes and raises worldwide awareness about the Italian gastronomic culture through events and publications.
Italian Food Lovers Blog Press Office Contacts:
Tel: +1 415 602.0039
Fax: +1 214 602.4262
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