Acceller Names David Atkins to Serve as Chief Marketing Officer

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David Atkins, a recognized consumer and digital marketing expert, has joined Acceller as Chief Marketing Officer. Mr. Atkins will lead Acceller's consumer marketing and acquisition efforts, driving Acceller's continued growth as a customer acquisition and distribution channel partner for the home digital services market, e.g., Internet, TV, and phone.

David's experience helping to grow Expedia from start-up to industry leader has enormous value, which translates directly to Acceller's unique platform and business model.

Acceller, Inc., a leading marketing and customer acquisition firm, today announced that David Atkins has joined as Chief Marketing Officer. Mr. Atkins is a recognized industry expert in e-commerce, consumer marketing, social media, mobile and business strategy having led teams and businesses with over $100M in marketing efforts, and has participated as a keynote speaker and panelist at major industry and academic conferences.

As Chief Marketing Officer, Mr. Atkins will lead Acceller's consumer marketing and acquisition, including the business development, marketing, account management, revenue generation, contact center, distribution and product teams. He will focus on an aggressive yet focused program for growth, leveraging Acceller's unparalleled technology platform, as well as its strategic industry relationships with major digital service providers such as Comcast, AT&T, and Verizon.

Acceller Chairman and CEO Steve McKean said, "We're very excited that David has joined our team. His experience helping to grow Expedia from start-up to industry leader has enormous value, which translates directly to Acceller's unique platform and business model. We're also excited to introduce David to our many Fortune 500 partners. Ultimately it's David's expertise in consumer marketing, and his passion for the customer experience that we are most excited about."

Prior to Acceller, Mr. Atkins held leadership positions for Expedia, McDonalds, Microsoft, and IAC among others. He has built and led global teams across many disciplines. His career highlights include:

  • Founding shareholder and member of Expedia's IPO management team, and subsequent leadership roles elevating Expedia to its market dominant position
  • Senior Vice President for Freedom Interactive, where he recruited and managed all strategic revenue, product marketing, and operations teams serving over 200 digital assets
  • Mr. Atkins served as a Vice President and General Manager within IAC’s family of companies.

Mr. Atkins said, "It's a great honor to join Acceller, and I'm looking forward to an exciting period of growth and development. Acceller has a substantial customer base, a marquee set of distribution and supplier partners, and a fantastic team."

Mr. Atkins is a native of New York and lives with his family near Acceller's headquarters in Miami, FL.

About Acceller

Acceller is a leading aggregator of Internet, television, phone, and other digital services to consumers. Acceller's innovative comparison shopping platform enables customers to easily shop for digital services, compare offers, and place orders directly to leading providers; including Comcast, AT&T, Cox Communications, Verizon, Dish Network, and Charter Communications.

By working with Acceller, service providers efficiently expand their customer acquisition channels and add incremental recurring revenue, leveraging Acceller's network of premier channel partners. Acceller channel partners, in turn, increase their revenue and margin opportunity by adding digital services to their inventory of offers.

In 2009 and 2010, Acceller was voted the best mid-sized company to work for by the South Florida Business Journal, and was ranked #54 nationally in Inc 500 survey of fastest growing private companies in the US.

Acceller’s innovative ecommerce platform powers consumer portals, including the Digital Landing consumer resource for TV, Internet and related services, a Comcast Xfinity Triple-Play deal finder, a Dish satellite services locator, and an AT&T site for the latest U-Verse offers (also available in Spanish).

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Benjamin Vides
Acceller
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