to Release New Web Site Design

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For the last two months, the creative team at Noland & Charges, has been working on a new shopping experience for our customers. The new design will feature a streamlined checkout process, improved graphics and more product information.

A web site review by the creative team at Noland & Charges showed that their web site had, over time, lost the attributes that led to its early success. Features such as visual flow, an easy check out process and concise product presentation had become diluted over time. was analyzed for eye line, content friction, congruency and performance. Comparisons to previous versions of the site and competitors sites were made to identify areas that could be improved. The result was a list of design objectives that were pursued to improve our customer’s shopping experience.

Of the potential objectives identified, three stood out as the primary focus for the web site redesign. The three objectives were a streamlined checkout process, reduced clutter to improve visual flow and customer oriented product presentation.

At the top of the objective list was the desire to streamline the checkout process. To accomplish this, the requirement for customers to create an account was eliminated. This means doesn’t require their customers to remember another set of log on credentials (ID and password).

Except for one monthly special, promotional items were removed from the web site template to reduce clutter. Additionally, social media links were moved from the header to the footer and customer reviews were moved to the side bar. These changes visually draw the customers attention from the header, where most shoppers naturally start, to the main body content that they came to see.

An on-going effort has been launched to replace company logo images with product images and to upgrade generic product images to product and application specific images wherever possible. Additionally, product descriptions are being enhanced to be less generic and to provide more information.

The new web site design is scheduled to be released by year’s end.

About is proud to feature many of the top USA automotive aftermarket product manufacturers in addition to international companies who manufacture domestically. features car covers, car seat covers, tonneau covers, dash covers, car floor mats, storage solutions and truck seat covers. Specialty vehicle covers for ATV, boats, motorcycle, snowmobile, scooters and personal watercraft vehicles are also available along with informative content aimed at helping the consumers purchase the right product for their needs.

About Noland & Charges, Inc.:
Noland & Charges, Inc. is a privately held corporation located in Aliso Viejo, CA. The company stresses the importance of personal customer service in the internet age. In addition to the operation of the web site, they also provide custom computer software programming resources, web site development services and eCommerce marketing training. The company sells web site hosting and domain names through their web site.

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James Charges
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