Sunny Skies Ahead as AdMob Signs Another Top Publisher, AccuWeather.com(R), to Its Mobile Advertising Marketplace: AdMob Continues to Expand Its Network by Powering Mobile Advertising for Another Premium Site

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AccuWeather.com, the World's Weather Authority(TM), will be working with the world's largest mobile advertising and publishing network, AdMob, to power its mobile advertising on the AdMob Marketplace. In recognition of AdMob's strong lineup of sites in the channels of sports, news and weather, AccuWeather.com chose the San Mateo-based provider as its mobile advertising partner.

AccuWeather.com is an innovator in mobile web and works to deliver the best experience for our users in all media

    "AccuWeather.com is an innovator in mobile web and works to deliver the best experience for our users in all media," said Jim Candor, AccuWeather.com's Senior Vice President of New Media. "Working with AdMob, we can continue to gain insight into our user community while serving high-quality, unobtrusive ads that allow us to offer the richest weather content available on the mobile web free from AccuWeather.com."

Established in 1962, AccuWeather is a recognized market leader in delivering weather information across TV, online, print, digital signage, and mobile media. AccuWeather.com is a leader and an early mover in mobile and its site is among the most visited on the mobile web. According to a Telephia report, AccuWeather.com is one of the top 25 mobile web sites in the United States. Using AccuWeather.com, users can access the mobile Web to check detailed radar, current conditions, and local forecasts while traveling or away from their computer. AccuWeather.com serves a global audience, with forecast forecasting ability and audience that touches all continents.

AccuWeather.com joins recent announced AdMob publisher additions CBS, ESPN and SJMercury News as part of the mobile brand network. AdMob's Marketplace continues to grow its industry-leading US reach which ranges across different carrier networks on over 2000 sites.

"We are thrilled that AccuWeather.com has chosen AdMob as its mobile advertising partner," said Niren Hiro, AdMob Vice President, Business Development. "AccuWeather.com is a recognized industry leader with a loyal user base. We look forward to delivering the most relevant and targeted mobile brand advertisements to AccuWeather.com's mobile users."

AdMob continues to grow its premier publisher network, having added CBS, ESPN and San Jose Mercury News in the last 90 days. This collaboration with AccuWeather makes for a great partnership, as advertisers within AdMob's Marketplace value the demographic that AccuWeather offers. AdMob's network and technology have enabled it to successfully serve both brand and performance advertisers. In Q3 2007, AdMob served ads for the US Navy, Electronic Arts, Cadillac, P&G, Progressive and Starbucks, among others.

About AdMob

AdMob is the world's largest and highest quality mobile advertising marketplace, serving more than 1.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to target and personalize advertising to their customers in 160 countries. Sample AdMob customers include Coca Cola, Starbucks, MSN, Paramount Pictures, Reuters, MTV and many more. AdMob serves ads for over 2000 mobile web sites including ESPN, CBS, Weather Underground, San Jose Mercury News, Maxim and Peperonity.

To learn more about AdMob, visit http://www.admob.com.

For questions about AdMob please contact:

Vijay Chattha / AdMob PR-VSC Consulting

vijay@admob.com / 415-305-6041

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Vijay Chattha
AdMob
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