Ace Adventure Resort Announced SBA-Backed Financing Keeps Resort Adventurous

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ACE Adventure Resort, the woodland wonderland in Oak Hill, W. Va, is full of vacation activities that require visitors to just jump into the rush of the unknown. The company announced that SBA-backed financing keeps resorts adventurous.

Ace Adventure Resort

ACE Adventure Resort, the woodland wonderland in Oak Hill, W. Va, is full of vacation activities that require visitors to just jump into the rush of the unknown. This philosophy has driven the way owners Ernie Kincaid and Jerry Cook run the resort from day one. On the banks of the New and Gauley Rivers, the pair has built an adventure vacation mecca with one simple strategy: build first, ask questions later. So when they decided to build a new welcome center to replace the old building guests see on their initial arrival to the Fayette County resort, they were well on their way into the building process before realizing they may need some financial assistance.

After approaching several banks and financial institutions, the partners went to Community Trust Bank. The bank was drawn to the pair's ability to create jobs. This job creation theme was echoed by the Small Business Administration, who backed the loans and helped ACE take advantage of the temporary elimination of guaranty fees which saved them over $126,000.

Clovis Lawless, the Community Trust Bank Vice President, referred to ACE Adventure Resort as a "highly productive southern West Virginia business" looking to remain viable and continue to create jobs. The SBA backed the loan as a part of its Jobs Act Provision, a continued effort to help business owners who have proven themselves as job creators. The new welcome center is estimated to add over 15 construction jobs to the West Virginia economy.

"As an adventure resort geared towards thrill-seeking outdoor adventure, many of our customers have been on wilderness trips before. They have seen the tops of mountains and the rapids of rivers. So it takes a lot to impress them," Kincaid said. "This new welcome center signals to our customers that this is a place that goes above and beyond to offer you something you have never seen before. Our zip line tours and rock climbing excursions will challenge even the most seasoned adventurer. We wanted visitors to feel that from the moment they walk in."

The new welcome center ensures feelings of excitement with a massive log cabin at the front of the resort, offering all the amenities visitors will need on arrival, as well as information on various activities. And because the loan allowed the resort to free up money previously set aside for the welcome center project, ACE was able to expand activity offerings. The first order of business: adding winter offerings like the snow tubing course.

"By welcoming our guests in the right way and then immediately offering them a wide range of choices to make their vacation one of a kind, we live up to our mission of a vacation lived on the edge," Kincaid continued. "With the help of Community Trust and the SBA, we believe this year will be our best, most exhilarating year yet."

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Beth Gill
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