Mobile B2B Application SkuRun Partners with Manufacturer SUP ATX

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SkuRun’s Ralph Acosta and Luke Weil announce partnership with SUP ATX and development of custom “Blend” technology to facilitate B2B commerce.

SkuRun has entered into a partnership with SUP ATX, the largest paddle board manufacturer in the world. SUP ATX will be working with SkuRun to create a custom B2B mobile solution for use by its sales representatives in store visits and tradeshows. This custom solution leverages the existing SkuRun platform as well as a new technology created for the solution called “Blend.” SUP ATX representatives will use Blend to create and email paddle board configurations for store buyers in real-time.

“Today, every sales representative either has or plans to receive a smartphone or tablet device. We built the platform and customization to match the rigors of B2B commerce,” says SkuRun CEO Ralph Acosta. “Blend is the solution to answer any customer question in an intuitive format. It takes the guesswork out of the sales process and accounts for what product was seen and by whom.”

“We wanted to go paperless and SkuRun brought the technology to make it happen” says Mike Bill, President and General Manager of SUP ATX. “The Blend technology is cool. It brought our products to life better than any printed catalog could, it’ll definitely make a splash at this show.”

“The Blend technology developed by SkuRun in partnership with SUP ATX is a major advance in how professionals showcase product,” says lead investor Luke Weil. “We expect SUP ATX to receive a lot of attention at the Outdoor Retailer market in Utah come August.”

You can see SkuRun in action at the SUP ATX booth at The Outdoor Retailer Show in Utah from August 2nd, 2012.

SUP ATX is the #1 Stand Up Paddle Board Maker on Earth! Founded in 2009, SUP ATX designs, develops and manufacturers SUPs for oceans, lakes and rivers worldwide. The SUP ATX line of SUPs have defined and revolutionized the SUP industry worldwide, officially moving the sport from the shores of Hawaii and Malibu to lakes, rivers and surfing areas everywhere. Quality, customer service, and value are SUP ATX’s principles in delivering the best SUP in the marketplace. Visit: or call 1-866-4-SUPATX to learn more.

About SkuRun
SkuRun is a mobile B2B application that empowers sales people. Where replaced the Rolodex, and LinkedIn replaced the resume, SkuRun replaces the sales binder. SkuRun organizes and presents the most recent product documents, images, and videos - bypassing dirty clouds, cluttered shared drives, and email attachments - directly to any team's mobile device. SkuRun creates a dynamic bridge between sales and marketing through the real-time, organized, and ROI driven distribution of sales, marketing, and manufacturing content. For more information visit

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Ralph Acosta

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