“I’ve always wanted to work in an environment that was truly multichannel, and where one of the cornerstones is DRTV. I’m particularly excited about using the proprietary offline-to-online tracking system, iFactz.”
St. Petersburg, Florida (PRWEB) September 20, 2011
Direct Response TV media expert and management professional Jeff Copsey has joined acquirgy as VP, Media Services Jeff will oversee and direct the company’s TV media buying division. He brings with him extensive experience in developing and managing results-driven media campaigns having most recently been employed by Hawthorne direct as well as several positions at Williams Worldwide.
“We are thrilled that Jeff has chosen to join acquirgy His vast experience in numerous vertical markets matches up well with our client base,” said President Steven Morvay. “His knowledge of both infomercial and short-form advertising, national and local buying, and his strong relationships with media channels will provide tremendous leadership to our internal team and a powerful resource for our client’s businesses,” he added.
Copsey said “I’ve always wanted to work in an environment that was truly multichannel, and where one of the cornerstones is DRTV. I’m particularly excited about using the proprietary offline-to-online tracking system, iFactz.”
Also joining acquirgy as Directors of Business Development are Steve Kelley and Joyce A. Monterose, who will report to Linda Chaney, SVP, Business Development, who said “My two new team members have exactly the kind of extensive experience that are ideally suited for our customer acquisition services.” Kelley was most recently at It’s Your Biz (formerly SBTV.com) and Monterose comes to acquirgy from Microsoft.
The company also announced several recent promotions, recognizing quality work and dedication to clients. They include Lou Conte to CFO, Jo Davis to Accounting Manager, Lisa Raver to Director of Operations and Elizabeth Riley to Search Manager.
Acquirgy (http://www.acquirgy.com) is an Acquisition Marketing Agency developing and executing accountable marketing programs driven by immediate and measurable response metrics across all digital and traditional platforms. Proprietary tracking systems integrate all transactional media, logistic and response data from all platforms to optimize client profitability.
For more information, contact Irv Brechner, EVP, Corporate Communications at 732-321-1924 or by email: irv(at)acquirgy(dot)com. The company’s website is: acquirgy.com.