Chicago, IL (PRWEB) January 25, 2011
Earlier today, Acquisio, makers of the world's leading performance media platform, announced that it has formed a strategic partnership with online marketing intelligence and keyword tool provider AdGooroo. Through the partnership, customers will be able to access their AdGooroo data within the Acquisio platform, allowing them to access a single campaign view that will combine powerful competitive intelligence with comprehensive cross-channel performance metrics.
As a result of the agreement to become the inaugural member of AdGooroo’s Platform Partnership Program (PPP), Acquisio clients will be able to access, view and manipulate AdGooroo’s competitive intelligence data from within the Acquisio platform. Acquisio customers will gain access to AdGooroo’s competitive ad archive, an unparalleled, constantly updated collection of search engine ads from across the world that allows marketers to pinpoint the features and special offers that competitors are using in their ads. Additionally, Acquisio customers will be able to use the AdGooroo Budget Analyzer to monitor and predict competitors’ paid search impressions, clicks, clickthrough rates, and total spend in near real time.
“Advertisers are increasingly recognizing the powerful insights that can be gained when competitive intelligence and campaign data are integrated into one platform,” said Richard Stokes, founder and CEO of AdGooroo. “With AdGooroo data exposed within Acquisio’s reporting dashboard, our mutual clients will now reap the benefits of a holistic view into their search market competitive landscape, thereby creating a commanding edge over their competition.”
Acquisio agrees that the partnership will have a positive impact on client campaigns. “As the online marketing environment continues to evolve, savvy marketers realize that measuring your own campaigns’ performance is important, but that it’s also just as important to keep on top of what your competition is doing,” said Marc Poirier, co-founder and CMO of Acquisio. “Knowing how your competitions’ campaigns are performing, how much they’re likely spending, and which of their ads and landing pages are most effective at driving clickthroughs will help you protect your advertising interests while you simultaneously take advantage of the opportunities they’re missing. By bringing AdGooroo’s competitive intelligence and keyword optimization insights directly into the Acquisio platform, we’re boosting our customers’ competitive edge. Having access to such valuable information will help our customers make smarter campaign decisions, which will ultimately save them time and money while increasing their ROI.”
AdGooroo provides online marketers and agencies on-demand competitive intelligence tools that proactively monitor an industry's advertising landscape to help them build a long-term competitive advantage. Based in Chicago, AdGooroo provides competitive intelligence to Internet marketers through its suite of products, including SEM Insight, Display Insight, Trademark Insight and Link Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors' top keywords, ad copy, campaign statistics and more. Top agencies and brand advertisers leverage AdGooroo’s competitive intelligence tools. For more information, visit http://www.adgooroo.com.
The world's leading Performance Media Platform, Acquisio helps marketers buy, track, manage, optimize, and report on media across all channels. The platform was designed for search marketing, and it has evolved to include Facebook ads and all major RTB display networks. Acquisio provides the industry-leading technology for marketers buying ads on any online channel, allowing them to handle all tasks associated with performance advertising, from ad purchase through conversion tracking and beyond, within a single integrated platform.
With more than $500MM in ad spend under its management, Acquisio is the multi-channel advertising solution preferred by advertising and marketing agencies. Acquisio’s solutions empower over 300 interactive agencies around the world—including Bruce Clay, Yellow Pages Group, SEO Inc., aimClear, Page Zero, Find Me Faster, Leverage Marketing, and SEER Interactive—helping them increase productivity, efficiency and ROI.
The company is based in Montreal, Quebec with satellite offices in Seattle and London. For more information, visit http://www.acquisio.com.