Acquisio and Bruce Clay, Inc. Join Forces to Offer Advanced Search Marketing Tools to Clients

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Alliance Forms between Performance Media Platform and Internet Marketing Optimization Firm

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Adding Acquisio technology to our existing SEO tools and services empowers our clients to make the smartest decisions in their Internet marketing initiatives

As online marketing and advertising continues to evolve, service companies in this industry are challenged to provide the most effective tactics and tools for clients. Today, performance media platform Acquisio and Internet marketing optimization firm Bruce Clay, Inc., announce an alliance that promises to deliver added value to clients of the two businesses. The partnership makes official the long-term collaboration between the two companies, and integrates Acquisio’s search marketing tools with Bruce Clay, Inc.’s SEO tools for enhanced Web marketing performance for clients. With this announcement, Bruce Clay, founder and president of Bruce Clay, Inc., also joins the Acquisio advisory committee.

The details of the alliance include Bruce Clay, Inc. deploying Acquisio's tools to its client base, allowing them to buy, edit, track and report ad performance in every area of online media, including search, social and display. Additionally, Acquisio will be integrating components of Bruce Clay, Inc.’s SEOToolSet® into its offerings.

‘TRULY ABLE TO LEVERAGE THE HARMONY BETWEEN PAID AND ORGANIC SEARCH’
“Adding Acquisio technology to our existing SEO tools and services empowers our clients to make the smartest decisions in their Internet marketing initiatives,” said Clay. “The Acquisio/Bruce Clay partnership creates a fully integrated PPC/SEO platform that benefits our clients in every aspect, from bid management through attribution reporting and more.”

“We're now truly able to leverage the harmony between paid and organic search, and help clients easily integrate social ads and display into their marketing,” Clay added.

Acquisio co-founder and CMO Marc Poirier said that the partnership with Bruce Clay, Inc. is the latest in a string of strategic partnerships intended to focus the company on its area of expertise—online advertising technology for agencies—while continuing to grow the overall value of the platform.

PARTNERSHIP PROVIDES ACCESS TO VALUABLE RESEARCH AND ANALYSIS CAPABILITIES
“There’s no doubt that when it comes to search and SEO, everyone knows the name Bruce Clay—the company's reputation for results is legendary,” said Poirier. “By integrating Bruce Clay’s SEOToolSet into the Acquisio platform, we’re giving our clients access to valuable research and analysis capabilities they simply can’t get in any other performance media platforms. For agency marketers, bringing this kind of firepower will increase the value of every action on every channel, while simultaneously helping them more easily scale their offerings.”

About Bruce Clay, Inc.
Bruce Clay, Inc. is an Internet marketing optimization company providing search engine optimization (SEO) services , PPC advertising management , SEO optimization training and is creator of the award-winning SEOToolSet®. Bruce Clay has led the search marketing industry through contributions such as the SEO Code of Ethics, Search Engine Relationship Chart®, and SEO training and certification programs that promote ethical search engine optimization practices. U.S. headquarter offices are located in California; international locations are in Australia, Europe, India, Japan and Brazil. For more information, visit http://www.bruceclay.com/.

About Acquisio
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media.

Acquisio provides the industry-leading technology for agencies buying ads on any online channel, allowing them to handle all tasks associated with performance advertising, from ad purchase through conversion tracking and beyond, within a single integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs a single tracking functionality across channels, allowing agency marketers unparalleled conversion and revenue attribution modeling and reporting capabilities.

With more than 2,800 users and 7,000 brands under its management, Acquisio is the multi-channel marketing solution preferred by the world’s leading advertising, marketing, and SEM agencies. Agency clients include large agency holdings such as WPP, Omnicom, IPG and Publicis; as well as some of the world’s most recognized performance media companies such as Amaze, Bertelsmann, Cossette, DAC Group, Guava, iProspect, Isobar, Media Experts, NetBooster, PhD, and Yellow Pages Group.

The company is based in Montreal, Quebec with satellite offices in Seattle and London. For more information, visit http://www.acquisio.com.

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AMY HOOKER
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