Acquisio's DART integration is a huge stride for agencies seeking to build a dashboard for their own use or a reporting platform for client communications.
(PRWEB) February 23, 2010
Digital agencies frustrated with the time-consuming and error-inducing transfer of data between their current and historical DoubleClick DART tracking data and their pay-per-click (PPC) management software now have an alternative. Acquisio, a technology and thought leader in pay-per-click management and productivity solutions for interactive agencies, announced today the latest version of its Acquisio SEARCH platform, featuring seamless integration with DoubleClick DART tracking data. The integration will allow agencies to leverage the power of their DART tracking data within the Acquisio SEARCH application, eliminating the need to transfer files, manually encode URLs, or sync data.
“This level of deep integration with the API is completely unprecedented,” said Marc Poirier, co-founder and Chief Marketing Office at Acquisio. “Our clients rely on their DoubleClick DART data to make advertising decisions that directly impact their budgets and their bottom line. Through our seamless integration, we're allowing agencies for the first time to have unfettered access to all of their important data in one place, without forcing advertising managers to decide between having accurate data or having easily accessible data—now they can have both.”
"Integrated marketing plans are the hot topic throughout digital marketing today. But without data integration, agencies are hampered in their efforts to walk that walk," said Andrew Goodman, Acquisio client and founder of Page Zero Media. "Acquisio's DART integration is a huge stride for agencies seeking to build a dashboard for their own use or a reporting platform for client communications. As the leading technology for managing display advertising, DART integration isn't just a good idea, it's a must. It's a big plus that Acquisio's solution allows us to keep the existing tagging on client sites, and the history of clicks and conversions. Full historical data means a fuller picture of performance trends and revenue attribution."
Acquisio's DoubleClick DART integration eliminates the need for advertisers to retag their websites with additional tracking scripts. The new functionality allows for automatic and transparent URL encoding, in addition to automatically syncing all spotlight activity stats, such as conversions and revenue data. “The entire DART upgrade was developed from the agency point-of-view,” noted Poirier. “Acquisio is giving busy advertising managers the tools they need to reduce the amount of time spent gathering and manipulating data. Managers can now focus more on analysis, which is what their clients really need. Acquisio frees up time for them to focus on valuable data, and thus make better campaign decisions that will ultimately bring their clients a larger ROI.”
Additional Features: KPI Graphs on Client Reports, Double-Byte Language Support
In addition to the DoubleClick DART integration, Acquisio SEARCH's latest release also features upgrades to the application's reporting. Acquisio users are now able to add KPI graphs to their client reports, providing customers with valuable visual insights into the performance of key indicators. Also, Acquisio SEARCH now supports double-byte characters in client PDF reports, making it possible to export client reports in a range of double-byte languages including Chinese.
Founded in 2003 as a boutique search engine marketing firm, Acquisio has since evolved into a provider of pay-per-click tools designed for interactive agencies.
Acquisio's suite of services, including Acquisio SEARCH and Acquisio PAGES, is built to support and simplify the daily work that Internet marketers and advertising agencies encounter in campaign management.
Acquisio's ease of use and powerful feature set are attracting some of the world's best-known interactive and search marketing firms, including SEO inc, Leverage Marketing, and Yellow Pages Group.
The company is based in Montreal, Quebec with a satellite office in Seattle, Washington. For more information, visit http://www.acquisio.com.