The integrated Lionbridge-Acquisio solution is exactly what we have been looking for to deliver better results for our clients
New York, NY (PRWEB) March 22, 2011
Lionbridge Technologies, Inc. (Nasdaq: LIOX), a leading provider of translation, testing and development solutions, today announced a new solution aimed at improving the performance of multilingual paid search campaigns. Advertisers and agencies have long been frustrated by the poor performance and linguistic limitations of international PPC campaigns, which create challenges around cultural alignment in local markets, keyword and ad translation, performance tracking and benchmarking, and the development and maintenance of multilingual landing pages. The Lionbridge PPC campaign localization service supports agencies in their development of international campaigns, specifically long-tail keywords, text ads, and landing pages. This helps agencies develop and implement compelling international campaigns that are relevant to target users, customers, partners and employees in global markets.
Acquisio is the first performance media platform to support the Lionbridge international PPC solution. The integrated solution has already delivered significant uplift in campaign performance for early customers.
Merkle is the first agency to deploy the Lionbridge solution integrated with Acquisio. “The integrated Lionbridge-Acquisio solution is exactly what we have been looking for to deliver better results for our clients,” said Akin Tosyali, Director of Online Acquisition, Merkle. “Our deployed clients have seen significant campaign uplifts through localization versus human and machine translation alternatives. We plan on deploying the solution across numerous clients.”
“No one has focused on solving the problems associated with poorly performing international PPC campaigns,” said Marc Osofsky, senior vice president marketing, Lionbridge. “Our solution rapidly taps into our vast network of multilingual search experts around the globe and integrates directly with leading performance media platforms to streamline the process of developing high performance keywords and text ads in more than 100 languages.”
By integrating with performance media platforms like Acquisio, the Lionbridge solution collectively improves the performance and traction of advertisers’ international PPC campaigns. It also addresses the very specific requirements of all paid search advertising including increased traffic, more impressions, higher clickthrough rates, more conversions, reduced costs per click and increased ROI.
“For companies expanding into international markets, having the ability to efficiently create, manage, deploy, and track a multilingual campaign is critical. But the reality is that most businesses don't have access to localization experts who can provide accurate, culturally-sensitive localization services at scale,” said Marc Poirier, co-founder and CMO of Acquisio. “Combining Lionbridge's extensive network and localization expertise with the award-winning Acquisio platform will let our customers create and deploy multilingual search and contextual text ad campaigns—and their accompanying landing pages—in a cost- and time-effective manner, whether they have dozens, hundreds or even thousands of campaigns.”
“We’re proud to be once again leading the pack,” continued Poirier. “Acquisio started tracking display ads back in 2010, and just recently announced our ability to track Facebook ads. With our Lionbridge partnership, we’re happy to continue innovating and bringing great solutions to market well before our competitors.”
The Lionbridge PPC campaign localization service is now available for customers from the Acquisio website, http://www.acquisio.com
To learn more about the Lionbridge solution for international paid search campaigns, come to the Acquisio booth #1227 at SES or visit http://www.acquisio.com
Lionbridge Technologies, Inc. (Nasdaq: LIOX) is a provider of translation, development and testing solutions. Lionbridge combines global resources with proven program management methodologies to serve as an outsource partner throughout a client's product and content lifecycle - from development to translation, testing and maintenance. Global organizations rely on Lionbridge services to increase international market share, speed adoption of global products and content, and enhance their return on enterprise applications and IT system investments. Based in Waltham, Mass., Lionbridge maintains solution centers in 26 countries and provides services under the Lionbridge and VeriTest brands. To learn more, visit http://www.lionbridge.com.
The world's leading Performance Media Platform, Acquisio helps marketers buy, track, manage, optimize, and report on media across all channels. The platform was designed for search marketing, and it has evolved to include Facebook ads and retargeted ads on all major RTB display networks. Acquisio provides the industry-leading technology for marketers buying ads on any online channel, allowing them to handle all tasks associated with performance advertising, from ad purchase through conversion tracking and beyond, within a single integrated platform.
With more than $500MM in ad spend under its management, Acquisio is the multi-channel advertising solution preferred by advertising and marketing agencies. Acquisio clients include thought leaders aimClear, Clix Marketing, Find Me Faster, Page Zero Media and Rocketer, as well as some of the world's most recognized performance media companies such as Amaze, Bertelsmann, Cossette, DAC Group, Guava, iProspect, Isobar, Media Experts, NetBooster, PhD, and Yellow Pages Group.
The company is based in Montreal, Quebec with satellite offices in Seattle and London. For more information, visit http://www.acquisio.com.