Official UK Cat Watches Website Launches the New Year in Style

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Finding a high performance watch that's rugged, stylish - and able to keep pace in any environment just got easier. The official Cat Watches UK website has been launched. Now online buyers in the UK will enjoy all the benefits of buying a Cat watch direct from their UK distributor. They will enjoy a choice of the latest ranges, as well as a sophisticated shopping experience. With the back-up of Caterpillars UK based distributor, browsers can expect responsive and fast customer service as well as direct-to-the-door UK delivery.

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Kick off the New Year with Cat - the new Caterpillar Watches website is up and running

Online visitors to http://www.catwatches.co.uk will find internet shopping easy. This is the first official internet presence for Cat Watches in the UK; the full range is presented as high quality, enlargeable images with detailed product descriptions. The 'active watch selector' also makes matching the watch to the man and his lifestyle simple too. Shoppers can choose from a choice of payment methods, confident they are protected by the highest standards of online security.

Cat Watches are renowned for their strength and durability. There are lots of innovative features to choose from too, such as the screw down crown, double security deployment clasp and extra thick crystal glass - Cat Watches meet every challenge head on. As well as multiple style and functionality options, Cat watches can withstand the stresses and strains of the most challenging outdoor pursuits including mountaineering, diving, skiing and water sports. The Speciality Range caters for the needs of specialist users such as scuba divers for example; the Statement range balances high performance requirements with design aesthetics; those choosing from the Active Steel selection are often sporty and athletic therefore benefit from the ergonomic design; finally Yellow Steel represents 'classic Cat Watch design', a unique blend of authenticity and functionality.

There are some exciting new robust watches now available to further extend consumer choice. For Cat watch fans with an eye for the latest trends the new additions combine Cat style with contemporary active watch features such as black rubber straps and oversized cases in black PVD. The new watch selection includes the rose gold Active Ocean with precision timekeeping for underwater; the Shockmaster watch, with Swiss movement, features a specially connected rubber protective ring for the glass plus protective enclosure for the case back; and the Navigo with a modern black PVD case and rubber strap: all of which retail at less than £200.

Cat Watches are available on the High Street; but for those preferring to buy via the internet, the official Cat Watches UK website now provides a convenient option to buy Caterpillar watches direct from their UK distributor.

About Cat Watches

Building on the Caterpillar reputation for reliability, durability and technology, in the late 90s, Caterpillar Inc. launched its first watch range. Cat watches typify 21st century male tastes by balancing the need for style, functionality, cost effectiveness and pioneering technology. All the active watches in the Cat range are recognisable for their casual yet powerful image. With steel running through collections as a central theme, a Cat watch is a robust and rugged companion, even for extreme situations.

Caterpillar is a trusted name. Its established brand - built up over more than 75 years - has achieved over 98% brand awareness: Caterpillar has been engrained throughout recent history as a leading manufacturer in mining, construction and marine equipment.

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Marketing Director
CAT Watches
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