Calgary, AB (PRWEB) October 11, 2011
ActiveConversion, a leading provider of Software-as-a-Service (SaaS) marketing automation and lead management for companies is hosting a free webinar entitled, "Top Lead Management Tactics That Super-Charge Your Sales & Marketing Results." Sales Lead Management Association (SLMA) is a generous sponsor of the event, bringing in James Obermayer, President and an expert in sales lead management, co-hosting and presenting along with Brad Kamphuis, Director of Business Development at ActiveConversion.
The complimentary webinar will be held at 12 PM. MST/2 p.m. EST on Thursday, Oct. 13, 2011. Anyone interested can register at: https://www2.gotomeeting.com/register/862698514. It will be an interactive discussion on how top lead management strategies and tactics help both marketing and sales boost quality lead generation and funnel sales pipelines with targeted and qualified leads.
"Lead management can have many challenges, but if automated, significant efficiencies can be realized both for sales and marketing” said Brad Kamphuis, Director, Business Development at ActiveConversion. "We trust that small to medium sized companies can greatly benefit from lead management strategies and techniques, and this informational webinar will be a valuable and informative event for companies in any business sector."
Brad Kamphuis and James Obermayer will discuss the key challenges B2B businesses face in increasing sales in a sustainable manner. Further discussion will be on effectively qualifying a lead making sure they are worthy of one on one engagement, and moving that information between marketing department and sales people as quickly as possible resulting in optimized lead management, and a better sales ratio.
ActiveConversion is a leader in marketing measurement, lead monitoring and management, and demand generation systems for companies with fewer than 1000 employees. It delivers its solutions through a Software-as-a-Service (SaaS) monthly subscription that is guaranteed to produce a continuous stream of interested sales leads with little or no marketing resources. For more information, visit ActiveConversion, or call 1-877-872-2ROI (toll-free U.S. and Canada).
About the Sales Lead Management Association
The Sales Lead Management Association was founded in 2007. The association serves 3,500 members of the worldwide sales lead management community. A privately held organization, SLMA has a diversified business model with revenues coming from sponsors, display advertising, SLMA Radio, sponsored video webinars, newsletter advertising, sponsored cartoons, industry leader links, a speaker’s directory, case studies and a blog, Sales Lead Management Today. SLMA featured programs include more than 300 articles and white papers, “The 50 Most Influential People in Sales Lead Management (2008, 2009, and 2010)” “The SLMA 20 Women to Watch in 2011,” and “Sales Lead Management Week’ (Oct. 9 through 15 in 2011). For additional information, visit SLMA.