CTM Media Group is dedicated to using the best available technology to help their customers reach key audiences as intelligently as possible
Greenbelt, MD (PRWEB) October 1, 2008
Acuity Mobile, Inc., a leading provider of intelligent mobile marketing solutions, today announced it has been selected by CTM Media Group, a leading distributor of relevant visitor and tourist information, to manage CTM's mobile solutions initiative. The strategic partnership will allow CTM Media Group to access Acuity Mobile's entire suite of mobile solutions, extending its network of travel and tourism information channels to the mobile channel.
"With more than 10,000 traveler information stands, content-rich publications and a variety of new media initiatives, we help our customers reach tourists and travelers with relevant, actionable information to make their trips more enjoyable," said Peter Magaro, president of CTM Media Group. "By leveraging Acuity Mobile's unique technology, travelers and tourists can now engage information that's most relevant to them in a new and very exciting place: the mobile device."
Mobile messages and content will be delivered through all mobile channels, including SMS text messaging, applications, and mobile web technologies. In addition, Acuity Mobile's eMAP (Embedded Mobile Advertising Platform) takes targeting to a new level by delivering Spot Relevance™ - the ability to target content delivery to the right person, at the right time, in the right location.
"The ability to support all mobile delivery channels with content that's relevant to the visitor is a powerful medium for the tourism and travel industry," said Magaro. "Combined with Acuity Mobile's ability to support all mobile content channels, end users are assured of being serviced at the highest level possible. We selected Acuity Mobile because it has the right platform now and for the future. The partnership with Acuity solidifies our continuing objective of providing our customers with the Right Media, Right Results."
"CTM Media Group is dedicated to using the best available technology to help their customers reach key audiences as intelligently as possible," said Alan Sultan, president of Acuity Mobile. "We are very pleased to partner with a company that shares our goal of always reaching the right person with the right offer, in a time and place where they can take full advantage of it."
About Acuity Mobile:
Acuity Mobile is a leading provider of mobile marketing content delivery solutions. Acuity Mobile's Embedded Mobile Advertising Platform (eMAP) is a patented technology that enables Spot Relevance™ - the ability to deliver targeted marketing content to the right person, at the right time, in the right location. eMAP technology is used by carriers, advertisers and content owners to ensure that relevant content (ads, offers, traffic, weather, etc.) is delivered directly to mobile users based on their interests, time of day and geographic location. The technology behind eMAP was first developed in 2000 and patent protected since 2003. Acuity Mobile harnesses the power of mobility to improve content delivery for marketers and their consumers. For more information, please visit http://www.acuitymobile.com.
About CTM Media Group:
CTM Media Group is a world leader in distributing relevant information to visitors who wish to maximize their vacation experience. With a comprehensive network of information stands, content-rich publications and new media initiatives, including ettractions.com, reaching travelers in over 25 states and provinces in the U.S., Puerto Rico and Canada, CTM Media Group captures prime visitor markets fueled by tourists who travel recreationally and on a regular basis. This $500+ billion industry includes various recreational, cultural and leisure activities. For more information, please visit http://www.ctmmediagroup.com.