TIS Insurance Enlists Ad Giants(R) for Marketing Support and Creative Development

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Dallas-based marketing-technology company to provide TIS agents with a comprehensive, easy-to-use marketing-content management system.

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By providing TIS and its agent network with a comprehensive, easy-to-use marketing-content management system, we are in an ideal position to help ensure their continued success.

TIS Insurance, the largest independently owned insurance agency in Tennessee, has engaged Dallas, Texas-based marketing-technology company, Ad Giants, to provide it with ongoing marketing support and creative-development services.

As part of the agreement, TIS will be adopting Ad Giants’ proprietary, enterprise-level marketing brand management platform, The ONE System®, to handle the management and distribution of customizable marketing materials to its community of agents. To populate the system, the Creative Services team at Ad Giants will also design and execute a new corporate branding campaign for TIS. Elements of the campaign will include development of new print, collateral, and radio campaigns that can be accessed through the system and easily adapted for local-market use by TIS agents.

Through their implementation of The ONE System, members of the TIS corporate marketing department will be gaining tighter control over brand consistency while, at the same time, enabling their associates and agents in the field greater flexibility to adapt and customize marketing materials for local use. System administrators in the corporate office will also be able to schedule and publish marketing calendars, monitor and track usage of materials, increase efficiency by streamlining the ad-versioning process, and order or route materials for printing, production or publication directly through the system interface.

“We’re excited at the opportunity to be working with TIS,” said David Farmer, Founder and CEO of Ad Giants. “By providing TIS and its agent network with a comprehensive, easy-to-use marketing-content management system, we are in an ideal position to help ensure their continued success. The fact that they also chose us to design and implement the advertising campaign that will be distributed through The ONE System is the icing on the cake.”

About Ad Giants
Ad Giants’ easy-to-use ONE System simplifies brand management and marketing material distribution, especially for large franchises or de-centralized companies. This Web-based application, built by advertising veterans, maintains corporate control over brand consistency while providing local users with quick, easy, inexpensive turn-around for local ads and marketing materials. It’s the most cost-effective system available for branding globally while marketing locally. For more information on Ad Giants’ user-friendly solutions and products, please visit http://www.adgiants.com.

About TIS Insurance
TIS Insurance Services, Inc. has served the insurance needs of policyholders in Tennessee and throughout the Southeast since 1945. With headquarters in Knoxville, TN and additional offices in Atlanta, GA, TIS proudly serves over 6,000 individuals and businesses in 45 states. With over 125 TIS employees, TIS is the largest independently owned insurance agency in Tennessee and was recently named the 88th largest insurance agency in the country, out of 30,000+, by Insurance Journal magazine. To learn more about TIS, please visit http://www.tisins.com.

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Bob Cox
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