MyWebGrocer Media Reaches 2.7 Million Unique Users in September

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MyWebGrocer Media connected with more than 2.7 million unique users in September, making it the single largest online grocery destination, according to comScore’s data. The rapidly growing ad network has more than doubled in size in the past year.

Kellogg's online advertising with MyWebGrocer has shown double digit product sales growth.

MyWebGrocer Media connected with more than 2.7 million unique users in September, making it the single largest online grocery destination, according to comScore’s data. The rapidly growing ad network has more than doubled in size in the past year.*

The Largest Online Grocery Audience
The Nielsen Company recently reported** that, in July of 2009, more than 13 million U.S. Internet users visited a grocery site. With 2.7 unique monthly users, MyWebGrocer Media represents the web’s largest online grocery audience, roughly 21% of the online grocery population. MyWebGrocer Media is a top destination among online food enthusiasts, with more unique monthly visitors than both Yahoo! Food and Epicurious.com, as measured by comScore.

Active and Engaged Users
Not only is MyWebGrocer Media’s audience big, its users are highly engaged. The average MyWebGrocer shopper spends 11.9 minutes on the network and views 28 pages of content (October 2009).

“Consumers in our network are highly engaged and purchase-motivated,” said Alec Newcomb, EVP, MyWebGrocer. “By the time they arrive at one of our 90 grocery retail sites, they are cementing their grocery purchase decisions. They are creating shopping lists that will be printed out and taken with them to the grocery store, or increasingly, completing their purchase online and picking them up,” Newcomb adds.

Driving Results for CPG Brands
Over 60 CPG Advertisers agree that MyWebGrocer Media is a highly effective way to reach consumers including leading brands: “Kellogg's online advertising with MyWebGrocer has shown double digit product sales growth. The ability to track and report sales enables us to test and forecast what works in online grocery.”
-Kamela Warren, E-Business Manager, Kellogg’s

About MyWebGrocer:
MyWebGrocer is the leading digital services provider for retail grocery, connecting retail brands to their consumers through ecommerce and online tools. Retail partners include ShopRite, Lowes Food Stores, Big Y, Food Lion and 90 other leading grocery chains. MyWebGrocer has the largest online grocery-advertising network, attracting advertisers such as Kellogg’s, Unilever, Nestle, P&G and 60 other leading brands. For more information please visit MyWebGrocer.com or call 1-888-662-2284.

*MWG media had 1,173,00 unique visitors in Sept. 08 according to comScore Media Builder, and 2,736,000 in Sept. 09 according to comScore Media Metrix – an increase of 133%.

**The Nielsen Company. “Online Grocery Shopping: Ripe Timing for Resurgence.” September 2009

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Alison Kosakowski

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