Travel Ad Network Launches “Mapvertising”
in Partnership with Lat49
NEW YORK (Business Wire EON/PRWEB ) November 5, 2008 --
Travel Ad Network (TAN), the leading vertical ad network in travel and
the web’s largest travel information source in
total audience, today announced that through a partnership with Lat49,
the leading network in geo-contextual advertising, it now offers
advertisers the ability to deliver geo-contextually targeted display ads
across a wide variety of online map sites. As the user zooms and pans
through the map, relevant ads change to reflect the user’s
interest and intent, allowing advertisers to reach consumers on multiple
levels, from branding to local.
“Lat49’s
mapvertising gives us yet another way to provide value through the
exclusive nature of our publisher relationships,”
says Cree Lawson, TAN's Founder & CEO. “We
see this as a new performance product for our advertisers and a
compelling revenue opportunity for our publishers that goes beyond the
banner.”
“We are very pleased by our partnership with
Travel Ad Network,” says Keith Ippel,
President and COO of lat49. "It is a great step toward extending our
reach deeper into the travel market. Maps are integral to travel, and
the Travel Ad Network already is the leader in the online travel
industry. We look forward to working with the team at TAN to bring the
value of local, targeted, on-map advertising to the travel market.”
An ad for Comfort Inn over New York on Maps.com
Graphic also can be seen at: http://lat49.com/stw-images/news/lat49ad_on_TAN.png
Travel Ad Network has grown to be among the top three travel networks,
surpassing Travelocity, and reaching one out of five online travellers.
Each site in the network provides focused engagement of its 25 million
users, making TAN the leading vertical ad network in Travel. Travel Ad
Network offers advertisers such as American Express, Visa, Apple, Best
Western, and Hilton a variety of ways to target travellers such as by
destination, demographics, purchasing stage, and location. With lat49,
TAN can now offer advertisers the means to reach consumers through their
use of online maps, delivering the highest possible level of
geo-targeting.
Vancouver-based Lat49 (www.lat49.com)
is an online advertising network that is optimized for interactive maps.
The lat49 network of online map properties provides local and brand
advertisers with an interactive medium for delivering geo-targeted and
contextual display ads to a large, actively engaged user community. For
web publishers, lat49 transforms online maps from being cost centers
into revenue-generating properties.
Travel Ad Network (TAN) (www.traveladnetwork.com)
is the leading advertising network in the online travel vertical
reaching 25 million worldwide unique users through top tier website
publishers, including BBC's Lonely Planet, Rand McNally, Maps.com and
200 other travel websites. TAN uses industry expertise, geographic
targeting and exclusive publisher relationships to give marketers
unrivalled access to an untapped audience of affluent, passionate and
engaged travelers visiting both travel planning and booking engine
sites. Founded in 2003, the company is privately held and is
headquartered in Manhattan, New York City, with branch offices in the
West, Midwest & Southeast and the UK. Travel Ad Network investors
include Rho Ventures, Village Ventures and individual investors.
See the original story at: http://eon.businesswire.com/releases/ad_network/travel_ad/prweb1575844.htm
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/U3F1YS1aZXRhLUhvcnItRW1wdC1UaGlyLVNpbmctWmVybw==
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
