PRWeb The Leader Press Release Distribution
See How PRWeb Works

We're here to help 1-866-640-6397

Login Create Free Account


All Press Releases for November 5, 2008 Subscribe to this News Feed    
 

Travel Ad Network Launches Mapvertising in Partnership with Lat49

NEW YORK (Business Wire EON/PRWEB ) November 5, 2008 -- Travel Ad Network (TAN), the leading vertical ad network in travel and the webs largest travel information source in total audience, today announced that through a partnership with Lat49, the leading network in geo-contextual advertising, it now offers advertisers the ability to deliver geo-contextually targeted display ads across a wide variety of online map sites. As the user zooms and pans through the map, relevant ads change to reflect the users interest and intent, allowing advertisers to reach consumers on multiple levels, from branding to local.

Lat49s mapvertising gives us yet another way to provide value through the exclusive nature of our publisher relationships, says Cree Lawson, TAN's Founder & CEO. We see this as a new performance product for our advertisers and a compelling revenue opportunity for our publishers that goes beyond the banner.

News Image We are very pleased by our partnership with Travel Ad Network, says Keith Ippel, President and COO of lat49. "It is a great step toward extending our reach deeper into the travel market. Maps are integral to travel, and the Travel Ad Network already is the leader in the online travel industry. We look forward to working with the team at TAN to bring the value of local, targeted, on-map advertising to the travel market.

Lat49 ad for Comfort Inn on TAN Publisher Maps.com

An ad for Comfort Inn over New York on Maps.com

Graphic also can be seen at: http://lat49.com/stw-images/news/lat49ad_on_TAN.png

Travel Ad Network has grown to be among the top three travel networks, surpassing Travelocity, and reaching one out of five online travellers. Each site in the network provides focused engagement of its 25 million users, making TAN the leading vertical ad network in Travel. Travel Ad Network offers advertisers such as American Express, Visa, Apple, Best Western, and Hilton a variety of ways to target travellers such as by destination, demographics, purchasing stage, and location. With lat49, TAN can now offer advertisers the means to reach consumers through their use of online maps, delivering the highest possible level of geo-targeting.

Vancouver-based Lat49 (www.lat49.com) is an online advertising network that is optimized for interactive maps. The lat49 network of online map properties provides local and brand advertisers with an interactive medium for delivering geo-targeted and contextual display ads to a large, actively engaged user community. For web publishers, lat49 transforms online maps from being cost centers into revenue-generating properties.

Travel Ad Network (TAN) (www.traveladnetwork.com) is the leading advertising network in the online travel vertical reaching 25 million worldwide unique users through top tier website publishers, including BBC's Lonely Planet, Rand McNally, Maps.com and 200 other travel websites. TAN uses industry expertise, geographic targeting and exclusive publisher relationships to give marketers unrivalled access to an untapped audience of affluent, passionate and engaged travelers visiting both travel planning and booking engine sites. Founded in 2003, the company is privately held and is headquartered in Manhattan, New York City, with branch offices in the West, Midwest & Southeast and the UK. Travel Ad Network investors include Rho Ventures, Village Ventures and individual investors.

See the original story at: http://eon.businesswire.com/releases/ad_network/travel_ad/prweb1575844.htm

Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/U3F1YS1aZXRhLUhvcnItRW1wdC1UaGlyLVNpbmctWmVybw==

Technorati Tags

Bookmark -  Del.icio.us | Furl It | Technorati | Ask | MyWeb | Propeller | Live Bookmarks | Newsvine | TailRank | Reddit | Slashdot | Digg | Stumbleupon | Google Bookmarks | Sphere | Blink It | Spurl


OPTIONS
Printer Friendly Version
Download PDF Version
Download Reader Version
BlogThis
ShareThis
CONTACT INFORMATION

For Lat49
Robert Travis, 604-484-2891
rtravis(at)lat49.com
Marketing & Communications
lat49.com
or
For Travel Ad Network
George H. Simpson Communications
203-521-0352
george(at)georgesimpson.com

ATTACHED FILES

There are no multimedia files attached to this release. If this is your release, you may add images or other multimedia files through your PRWeb News Management Console.

ABOUT PRESS RELEASES
If you have any questions regarding information in these press releases please contact the company listed in the press release. Please do not contact PRWeb. We will be unable to assist you with your inquiry. PRWeb disclaims any content contained in these release. Our complete disclaimer appears here.
 
Close Move