NEW YORK (Business Wire EON/PRWEB ) November 5, 2008 -- Travel Ad Network (TAN), the leading vertical ad network in travel and the web’s largest travel information source in total audience, today announced that through a partnership with Lat49, the leading network in geo-contextual advertising, it now offers advertisers the ability to deliver geo-contextually targeted display ads across a wide variety of online map sites. As the user zooms and pans through the map, relevant ads change to reflect the user’s interest and intent, allowing advertisers to reach consumers on multiple levels, from branding to local.

Lat49's mapvertising gives us yet another way to provide value through the exclusive nature of our publisher relationships

We see this as a new performance product for our advertisers and a compelling revenue opportunity for our publishers that goes beyond the banner.

We are very pleased by our partnership with Travel Ad Network

It is a great step toward extending our reach deeper into the travel market. Maps are integral to travel, and the Travel Ad Network already is the leader in the online travel industry. We look forward to working with the team at TAN to bring the value of local, targeted, on-map advertising to the travel market.

“Lat49’s mapvertising gives us yet another way to provide value through the exclusive nature of our publisher relationships,” says Cree Lawson, TAN's Founder & CEO. “We see this as a new performance product for our advertisers and a compelling revenue opportunity for our publishers that goes beyond the banner.”

“We are very pleased by our partnership with Travel Ad Network,” says Keith Ippel, President and COO of lat49. "It is a great step toward extending our reach deeper into the travel market. Maps are integral to travel, and the Travel Ad Network already is the leader in the online travel industry. We look forward to working with the team at TAN to bring the value of local, targeted, on-map advertising to the travel market.”

An ad for Comfort Inn over New York on Maps.com

Graphic also can be seen at: http://lat49.com/stw-images/news/lat49ad_on_TAN.png

Travel Ad Network has grown to be among the top three travel networks, surpassing Travelocity, and reaching one out of five online travellers. Each site in the network provides focused engagement of its 25 million users, making TAN the leading vertical ad network in Travel. Travel Ad Network offers advertisers such as American Express, Visa, Apple, Best Western, and Hilton a variety of ways to target travellers such as by destination, demographics, purchasing stage, and location. With lat49, TAN can now offer advertisers the means to reach consumers through their use of online maps, delivering the highest possible level of geo-targeting.

Vancouver-based Lat49 (www.lat49.com) is an online advertising network that is optimized for interactive maps. The lat49 network of online map properties provides local and brand advertisers with an interactive medium for delivering geo-targeted and contextual display ads to a large, actively engaged user community. For web publishers, lat49 transforms online maps from being cost centers into revenue-generating properties.

Travel Ad Network (TAN) (www.traveladnetwork.com) is the leading advertising network in the online travel vertical reaching 25 million worldwide unique users through top tier website publishers, including BBC's Lonely Planet, Rand McNally, Maps.com and 200 other travel websites. TAN uses industry expertise, geographic targeting and exclusive publisher relationships to give marketers unrivalled access to an untapped audience of affluent, passionate and engaged travelers visiting both travel planning and booking engine sites. Founded in 2003, the company is privately held and is headquartered in Manhattan, New York City, with branch offices in the West, Midwest & Southeast and the UK. Travel Ad Network investors include Rho Ventures, Village Ventures and individual investors.

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on-map advertising, geo-targeted advertising, advertising, onlin

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