Adapt Technologies Introduces Free Self-Service Search Engine
Marketing Campaign Optimization Tool
SEM-in-a-Box™ Enables Marketers to Save
Time, Save Money, and Take Control of Paid Search
Adapt Technologies, Inc. announces the launch of SEM-in-a-Box, the
all-in-one search marketing campaign software designed for
do-it-yourself marketers who need help managing and optimizing their
Google and Yahoo paid search efforts.
SEM-in-a-Box is a full-featured PPC campaign analysis, optimization and
management tool. It provides prioritized bid recommendations, keyword
discovery & deletion, ad text optimization, budget allocation, and
competitor analysis.
This new online service is available for free at http://sem-in-a-box.adapt.com
Adapt has also launched SEM-in-a-Box Premium. The Premium product adds
support for multiple marketing initiatives, full automation of PPC
actions (such as daily bid changes) and prioritized daily processing.
SEM-in-a-Box Premium will be available for a limited time at an
introductory subscription price of $399 per month.
Adapt developed SEM-in-a-Box to assist the rising number of small- to
mid-size marketers who spend too much time managing their own paid
search campaigns and are unwilling to pay costly SEM agency or
consulting fees. A growing trend in the search marketing industry is for
agencies to require larger minimum PPC advertising budgets, shutting out
the largest number of advertisers who still need help competing in their
keyword marketplaces. Many of these marketers resort to spending hours
per day analyzing their campaigns with intricate spreadsheets and
manually updating bids and other campaign elements.
“SEM-in-a-Box fills the void for the
under-served DIY search marketer who wants that time back to focus on
making their online offers more competitive,”
stated Michael Harris, CEO of Adapt. “We have
leveraged the success of our Keyword Finder product released in July
2006, which generated over 1,000 free subscribers, and can now provide a
complete solution for search engine marketing. SEM-in-a-Box will save
marketers time and money, by providing all the capabilities of a
traditional SEM agency without the variable monthly fee tied to your
paid search budget.”
Marketers can get all the latest information about Adapt and
SEM-in-a-Box, including online demos and testimonials at http://sem-in-a-box.adapt.com.
About Adapt:
Adapt Technologies, Inc. is a technology company that creates practical,
self-service campaign management solutions for marketers to more
effectively manage their online marketing campaigns and improve results.
The company was founded in December 2004 and is venture-funded by Mohr,
Davidow Ventures and Emergence Capital Partners. Our management team,
engineers and search engine marketing specialists are highly experienced
in developing marketer-focused solutions to internet marketing
challenges, and come from leading universities and Internet companies
including Caltech, Google, Yahoo! Search Marketing, and Amazon.com. For
more information about Adapt, visit: www.adapt.com.
See the original story at: http://eon.businesswire.com/releases/adapt/search/prweb500166.htm
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