We created AdComply to promote transparency and trust between advertisers and publishers.
(PRWEB) March 29, 2011
AdComply is pleased to announce the official launch of its business operations based in Victoria, BC, Canada. Founded by online marketing pioneers Kevin Wolski and Greg Bate, AdComply is an online compliance company that is poised to assist agencies, advertisers, ad networks and affiliates identify non-compliant advertising.
AdComply is entering the market at a pivotal time for the online advertising industry.
With increasing governmental involvement seeking stricter regulations for the industry, advertisers must carefully monitor and self-regulate their online ad placement. AdComply’s proprietary technology seeks out non-compliant ads to help advertisers reduce costs and protect their brands.
“We noticed that many advertising networks were blind as to how their affiliates were placing ads. This leaves networks open to the possibility of lost revenue and a host of other problems,” said Kevin Wolski, CEO of AdComply. “We created AdComply to promote transparency and trust between advertisers and publishers. More transparency in the industry will mean more advertising dollars spent online. Compliance benefits all players in the industry.”
AdComply is now offering a beta version for direct advertisers and ad networks. The company’s comprehensive search and display monitoring system exposes sources of non-compliance including ads on inappropriate sites, restricted promotions and keywords. “We are very excited with the results of our initial tests,” said Greg Bate, CTO of AdComply, “Our system is able to identify multiple infractions within a single ad campaign.” AdComply is currently seeking interested companies to further test their platform. Interested parties can apply by contacting AdComply at http://www.adcomply.com.
Based in Victoria, British Columbia, Canada, AdComply is an online compliance company that monitors advertising placement to ensure that ads are compliant with advertisers’ standards. AdComply uses a proprietary monitoring technology to successfully scan the internet and identify advertising infractions. By identifying non-compliant ads, AdComply helps online advertisers reduce their costs and protect their brand. For more information please visit http://www.adcomply.com.
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