ADTRAN Expands Reach to SMB VARs Through Value-Added Distribution
Program
Program Designed to Grow Partner Base and Increase Availability of
NetVanta Products
HUNTSVILLE, Ala. (Business Wire EON/PRWEB ) December 8, 2008 --
ADTRAN,
Inc. (NASDAQ: ADTN), a leading supplier of next-generation network
solutions, today announced that it is expanding its reach to resellers
targeting Small and Medium Businesses (SMB) through a new program. Under
this Value–Added Distribution (VAD) program, specialty distributors will
be aligned with resellers to deliver fully-supported solutions to their
end-user customers. This is especially beneficial to smaller resellers
who have a demand for ADTRAN NetVanta
products due to their ease of use and attractive price point, but who do
not have the infrastructure necessary to support them or the
specialization required for select platforms. This program will provide
ADTRAN with a means to engage the majority of the US reseller market and
will provide VAD-supported resellers with an attractive means to compete.
“Value-Added Distribution enables resellers to leverage the service,
support, certifications and logistics capability of a specialty
distributor without incurring additional operating expense,” said Bob
Meador, director enterprise distribution channels, ADTRAN Enterprise
Networks Division. “This allows the specialty distributor to bring added
value by enabling the reseller to provide total solutions to their end
user customer.”
As another facet of the program, ADTRAN will work with VADs to create
best-in-breed product bundles. These bundles will combine ADTRAN
products with those of other leading manufacturers. This will provide
resellers with a number of turnkey solutions for a variety of technology
areas, eliminating the need for extensive research by the reseller and
adding the benefit of support from their VAD.
“This program is indicative of ADTRAN’s creative and innovative thinking
as they continually work to strengthen their reach to a broader base of
resellers,” said Annette Taber, executive vice president, sales &
marketing, Interlink
Communication Systems. “We are excited to be the first partner in
the program and see it as a great opportunity to bring added value to
our resellers and meet the growing demand for ADTRAN’s NetVanta
products.”
This program offers a number of benefits to select participants. It
allows distributors in the program to create a value differentiator
between themselves and their competition through the delivery and
support of total solutions. It enables both the distributor and the
reseller to sell more products and create additional opportunities to
generate recurring revenue from services. The end-user customer also
wins by having a greater opportunity to access ADTRAN products and
associated services through a broader base of resellers.
“Value-Added Distribution will allow resellers, many of whom do not have
the support staff or the means to invest in specialization during these
tough economic times, to have the ability to offer a broader range of
ADTRAN’s value-driven solutions to their customers,” said Ted Cole, vice
president of channel sales, ADTRAN Enterprise Networks Division. “This
program enhances the role of the distributor as the solution expert,
making it a trusted advisor to the reseller and provides the reseller
with a broader product portfolio to offer its customers, thus increasing
the opportunity for everyone involved to experience greater success.”
About Interlink Communication Systems
Interlink Communication Systems, founded in 1990, is an internetworking,
wireless and VoIP-focused specialty distribution company representing
select manufacturers to an international network of Value Added
Resellers, System Integrators and Network Service Providers. Interlink’s
areas of expertise include IP telephony, wire-line, fiber optic and
wireless Local Area and Wide Area Networking (LAN/WAN), and access
aggregation and optimization. Interlink has been ranked among the Tampa
Bay Technology Fast 50, INC. 500, and more recently, received mention on
the VAR Business 2006 List of Distributors to Watch. Visit Interlink at http://www.interlinkweb.com.
About ADTRAN
ADTRAN, Inc. is a leading global provider of networking and
communications equipment, with a portfolio of more than 1,700 solutions
for use in the last mile of today’s telecommunications networks. Widely
deployed by carriers and enterprises alike, ADTRAN solutions enable
voice, data, video, and Internet communications across copper, fiber,
and wireless network infrastructures. ADTRAN solutions are currently in
use by every major U.S. service provider and many global ones, as well
as by thousands of public, private and governmental organizations
worldwide.
For more information, contact the company at 800 9ADTRAN (800 923-8726)
or via email at info@adtran.com. On
the Web, visit www.adtran.com.
Keyword Tags:
adtran, adtran advantage partner program, Netvanta, reseller, smb, var
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