While having a well constructed website provides the foundations for good SEO, many small businesses effectively forget to put the roof on by not investing the time to ensure the content on their site is written with search engine performance in mind
(PRWEB UK) 5 February 2013
While having a well constructed website provides the foundations for good SEO, many small businesses effectively forget to put the roof on by not investing the time to ensure the content on their site is written with search engine performance in mind.
AddPeople, the digital marketing specialist, have put together 5 tips that should help SMEs improve their SEO copywriting skills and hopefully achieve better rankings:
The first rule of SEO copy writing is incorporating keywords the user wishes to be found for into the content on the website. SMEs should perform some keyword research and compile a list of keyword phrases they want to optimise on their website and ensure these appear within the copy.
...But write for customers not search engines!
However, Google knows if there’s too much of a good thing. Overusing targeted keywords known as “keyword stuffing” is a dated tactic that is now being penalised as Google’s algorithm’s become increasingly sophisticated. The key is to write with customers in mind, and weave keywords into the copy in a relevant, readable way.
Link and share content
It is good practice to link relevant content from one webpage to another as it shows the search engines that all the content on the website is relevant. SMEs should ensure that their website also contains external links to reference any information that has been used in the copy. This may also inspire a reciprocal link which itself will hold SEO value as the search engines use links to measure the relevance and popularity of a website.
Title you’re Pages
SMEs should use the h1 tags to title each page of their website as the search engines use the h1 tag to index the topic of a webpage. Each title should contain the targeted keyword for that page in order to obtain the most SEO benefits.
It’s also good practice to include a brief description of the webpage using META tags as this is displayed underneath the website URL in the search results. This in itself doesn’t add SEO benefit but gives SMEs the opportunity to grab the attention of potential customers and convert them on to the site in 160 characters or less!
Flash is an SEO no, no!
Flash is not strictly a copywriting issue, but content embedded in flash will not be indexed by Google and although it can be aesthetically pleasing, sites that are predominalty built in flash will see their SEO performance suffer.
AddPeople, the digital marketing agency, have been working on the SEO strategies for SMEs for over 10 years and have recently been awarded “One to Watch” status by Sunday Times Best Companies 2013. For more information on the services AddPeople provide, visit their website at http://www.addpeople.co.uk of follow the on twitter http://www.twitter.co.uk/add_people for the latest digital marketing news