Google Shopping is about to stretch marketing budgets and resources even further for small business owners
(PRWEB UK) 14 January 2013
Google's ‘Pay to Play’ product listing ads are set to commence on February 13th and with just one month to go before UK based eCommerce sites will find themselves having to find more marketing budget to buy product search visibility.
Add People, the internet marketing specialists, show 4 ways that SMEs get the most from the new Google Shopping:
Write unique product descriptions
SME’s should be creative when writing product descriptions so they provide fresh content for search engines to read. This can be a time consuming task for business owners who have vast numbers of products but prioritising the stars in their product range could see providers gain a competitive edge.
Keep prices competitive
Online users are savvier than ever, so being first on the search results doesn’t always equate to getting the sale. Shopping results are completely transparent so ensuring that prices are competitive and visible will ensure a decent share of conversions can follow.
Google are making it more challenging for merchants with ads expiring every 30 days. This may seem a little harsh but refreshing content regularly will help businesses stay on top of the search results.
Make the most of local search
SMEs with a retail presence should ensure they get listed on Google places as this and Google Shopping can be linked together. This means when a user is searching for products, Google will display the local stores which stock the searched item.
Neil Baker, Marketing Manager for Add People commented “Google Shopping is about to stretch marketing budgets and resources even further for small business owners but by being aware of the opportunities that this tool provides, savvy merchants with a focus on end users will reap the benefits.”
Add People are a Manchester based digital marketing agency specialising in affordable website design, search engine optimisation (SEO), and pay per click marketing services. Add People work with more than 3,000 businesses in the UK and around the world and were nominated among New Media Age’s top 100 list of interactive agencies for 2012. For more information about Add People visit http://www.addpeople.co.uk or follow them on twitter at http://www.twitter.com/add_people for industry news and updates.