CiCi's Pizza Finds The Right Ingredients In Ad Giants

Share Article

Dallas, Texas based online brand-management and marketing-services provider, Ad Giants, LLC, announced this week that CiCi's Pizza has chosen to add to its marketing efforts two Ad Giants products: The ONE System for marketing brand management and; PitchRocket, the dynamic, flash-based sales-messaging engine.

We're thrilled to be adding CiCi's to our company roster

Dallas, Texas based online brand-management and marketing-services provider, Ad Giants, LLC, announced this week that CiCi's Pizza has chosen to add to its marketing efforts two Ad Giants products: The ONE System for marketing brand management and; PitchRocket, the dynamic, flash-based sales-messaging engine.

CiCi's, based in Coppell, Texas, operates 650 restaurants in 30 states and expects to open 80-100 new units per year over the next five years. Each CiCi's location provides its customers with the Ultimate Pizza Experience through a gourmet buffet of pastas, salads, desserts and 16 kinds of fresh-from-the-oven pizzas. CiCi's was ranked among the Top 25 Franchises in 2005 by The Wall Street Journal and ranked number one for sales and unit growth in the pizza chain category for the past three years by Nation's Restaurant News.

"We're thrilled to be adding CiCi's to our company roster", said David Farmer, CEO of Ad Giants. "And we're doubly thrilled that they've chosen to capitalize on the value of implementing not just one, but two of our marketing-management tools. The synergy they will build by deploying The ONE System for marketing distribution, ad customization, and brand control; along with the sales-generation, franchisee-recruitment, and customer-retention capabilities provided through their implementation of the PitchRocket messaging tool, will play a significant role in helping CiCi's meet their sales and marketing goals."

"The Ad Giants relationship represents an opportunity to do truly cutting-edge, world-class Local Store Marketing (LSM) that drives sales, and is right in line with our LSM goals," said Tom Koenigsberg, Chief Marketing Officer at CiCi's. "I know I speak for the entire CiCi's Marketing Team when I say we really look forward to maximizing Ad Giants' resources. It's going to allow us to do some great work that will generate GREAT results!"

About CiCi's Pizza:
Founded in 1985, CiCi's Pizza is a family-oriented restaurant serving guests fresh pizza, pasta, salad and dessert, all you want for five bucks and change. CiCi's mission then and now is to exceed each guest's expectation in food, service and cleanliness at an affordable price. Since opening its first restaurant in Plano, Texas, CiCi's has grown to 650 restaurants in 30 states.

For more information contact:
Janet Forgrieve, Aiello Public Relations & Marketing
303-355-3838 (O) 303-324-0377 (M)

About Ad Giants
Ad Giants, LLC is a next-generation marketing services company based in Dallas, Texas. Its flagship product, the Ad Giants ONE System, is an intuitive, online marketing automation system that enables companies to protect and control their most valuable asset, their brand. Ad Giants' new product, PitchRocket, helps customers generate and nurture more leads and provides specific analytics for campaigns. Ad Giants products allow users to quickly and easily customize, order and track corporate-approved marketing materials and campaigns for local use. It streamlines workflow, ensures field-level compliance to brand standards, reduces overhead, eliminates production waste, tracks results and boosts marketing ROI.

For more information contact:
Bob Cox, Ad Giants
214.347.9273 (O)

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Robert Cox
Visit website