Anything short of this puts a brand's reputation in serious jeopardy.
San Francisco, CA and Santa Clara, CA (PRWEB) April 19, 2010
Today Adgregate Markets, the leader in distributed commerce solutions, and McAfee, Inc. (NYSE: MFE), the world's leading dedicated security company, announced the world's first secure advertising for online, mobile, and social networks. Under this partnership, McAfee has certified the security and privacy of Adgregate's advertising products; and Adgregate, through its direct and partner sales channels, will sell Adgregate products enabled with the McAfee SECURE™ trustmark. The McAfee SECURE service performs daily, comprehensive site scanning that tests the retailer's website for more than 10,000 vulnerabilities. Adgregate's secure advertising products prevent rich media ads and distributed commerce solutions from becoming conduits for malvertising (malware found to be lurking in online ads). This partnership creates a strong value proposition for advertisers seeking the ultimate security and privacy protection for their customers.
The McAfee 2009 Threat Predictions Report listed malicious advertising, or "malvertising," as a chief security risk for consumers. According to the study, a big driver in the increase in malvertising is the widespread availability of rich media ads and applications, which can allow malicious code to be embedded inside. Malicious ads have exploited vulnerabilities in established advertising networks, social networks, and leading publishers, with increasing frequency. Abuse and exploitation of the ads have given rise to stolen data and infected computers. Deloitte's 2009 Technology, Media & Telecommunications Predictions Report listed increasing risk of malvertising as one of the top 10 media trends to watch. According to the Deloitte report, just one malvert alone reached two percent of all U.S. Internet users in 2008. And by exploiting weaknesses in the control mechanisms of advertising networks, malvertising is likely to increase in 2010 as well.
"The shift towards a distributed web, where content and commerce are available anywhere, poses significant security challenges for advertisers, as retailers are no longer under the protective umbrella of the security mechanisms enabled on their primary web site," said Todd Gebhart, executive vice president and general manager, McAfee Consumer, Mobile and Small Business at McAfee, Inc. "By partnering with Adgregate, McAfee is setting the standard for online advertising security for protecting customers' data and privacy, whether consumers are engaging through rich media ads or transacting through social commerce applications. Our McAfee SECURE trustmark helps identify safe and secure engagement through every Adgregate ad and application."
McAfee chose Adgregate as their partner to secure advertising for online, mobile, and social networks after rigorous security and commercial testing. Used by over half of the Internet Retailer Top 500 and over 80,000 commerce sites, the McAfee SECURE service performs rigorous daily tests for vulnerabilities that pose a threat to sensitive customer information. Websites that display the McAfee SECURE trustmark have seen a 12% increase in sales conversions.* In A/B tests conducted by Adgregate and McAfee with select advertisers, the display of the McAfee SECURE trustmark resulted in a 75% sales increase and a 41% engagement lift when compared with non-McAfee ads.
"The message we are sending to the market today is clear: Advertisers face huge business and legal risks with the distributed web, and their customers deserve the most secure solution available -- the one now being provided by McAfee and Adgregate, the leaders in distributed commerce and security," said Henry Wong, CEO Adgregate. "Anything short of this puts a brand's reputation in serious jeopardy."
Adgregate's proprietary secure advertising technology ensures not just secure data transmission, but the integrity and security of the entire online ad engagement experience. Through a multi-step process independently verified by its security partners in real-time, Adgregate confirms the source of the transactional application, verifies the integrity of the application as rendered in a web browser, and securely transmits engagement, transactional, or lead generation data back to the advertiser. This approach not only replicates best of breed ecommerce security practices, but also prevents spoofing of Adgregate ads and applications in a distributed web environment. The application of this technology is not limited to only ecommerce, but can be applied to any ad or application that engages customers, transmits sensitive consumer data (for example, an insurance quote), or otherwise could be targets for malvertising.
Adgregate's new products bearing the McAfee SECURE trustmark are now available through Adgregate's advertising and ecommerce partners, including DoubleClick, PointRoll, EyeWonder, Eyeblaster, Linkstorm, Collective Media, Greystripe, Demandware, IBM Websphere Commerce, Escalate Retail, and many more. Adgregate Markets has teamed with companies that account for over 99% of the rich media online and mobile ads distributed in the US and 80% of the ecommerce fulfillment solutions for the Top 500 Internet Retailers. As a result, Adgregate's technology is the dominant rich media commerce solution for advertisers and has cemented its position as the market leader for secure ads and applications.
*As measured by A/B testing comparing sales when the McAfee SECURE trustmark was and was not displayed, from July 2008 - January 2009.
About McAfee, Inc.
McAfee, Inc., headquartered in Santa Clara, California, is the world's largest dedicated security technology company. McAfee is committed to relentlessly tackling the world's toughest security challenges. The company delivers proactive and proven solutions and services that help secure systems and networks around the world, allowing users to safely connect to the Internet, browse and shop the Web more securely. Backed by an award-winning research team, McAfee creates innovative products that empower home users, businesses, the public sector and service providers by enabling them to prove compliance with regulations, protect data, prevent disruptions, identify vulnerabilities, and continuously monitor and improve their security. http://www.mcafee.com/
McAfee and, McAfee SECURE are registered trademarks or trademarks of McAfee, Inc., or its subsidiaries in the United States and other countries. Other marks and brands may be claimed as the property of others. The product plans, specifications and descriptions herein are provided for information only and subject to change without notice, and are provided without warranty of any kind, express or implied.
About Adgregate Markets
Adgregate Markets is the leading provider of transactional advertising and distributed commerce solutions. ShopAds™ guide prospective customers from the point of discovery to the point of purchase entirely within innovative online and mobile ads. ShopFans™ brings true social commerce to Facebook, and SecureAds™ are the world's most secure ads. Adgregate is a privately held company based in the San Francisco Bay Area and is venture-backed by leading investors. Adgregate has received numerous industry awards for its innovative advertising technology, including Techcrunch50 Finalist and AlwaysOn OnMedia 100 Winner, recognizing the top private companies in digital media and advertising. For additional information, please visit http://www.adgregate.com/mcafeeoffer/
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