Adgregate Markets and Universal Studios Home Entertainment Launch Industry's First mCommerce Ads with Inglourious Basterds

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Groundbreaking mCommerce ad campaign allows for convenient in-banner shopping for consumers on the go this holiday season

The time has come to merge the technologies that will optimize the mobile advertising experience for consumers, publishers, and advertisers alike. mCommerce advertising is all about combining impulse, speed, and convenience

Adgregate Markets, the leading provider of transactional advertising and distributed commerce technology, today launched the first-ever mobile commerce ad campaign with Universal Studios Home Entertainment. Adgregate's mobile ShopAds™ allow users viewing mobile advertisements to engage, shop, pre-order and purchase the highly anticipated release of Inglourious Basterds on Blu-ray™ and DVD, available December 15th, directly within secure rich media ad-units on mobile phones. With the launch, Universal becomes the first major media company to bring the speed and convenience of mobile commerce to its customers with "on the go" purchases of Blu-ray™ and DVD releases. Joining Adgregate and Universal in furthering their status as leaders in technology innovation, are Ignited, for its forward-thinking media strategy, and Greystripe, for delivery of ShopAds on its rich-media mobile ad network.

"We're pleased to offer consumers a convenient new way to purchase Quentin Tarantino's acclaimed box office hit Inglourious Basterds, one of the most talked about films of 2009, on DVD and Blu-ray," said Craig Kornblau, President of Universal Studios Home Entertainment. "This innovative partnership with Adgregate Markets fits perfectly with Universal's strategy of providing home entertainment consumers maximum flexibility and convenience when it comes to purchasing and viewing their favorite films."

Universal is capitalizing on two significant trends: growth in mCommerce and growth in mobile advertising. Consumers are shopping via cell phones more than ever. According to Deloitte's 24th Annual Holiday Survey of retail spending and trends (published October 2009), one in five shoppers plan on using a mobile phone to assist with holiday purchases, from researching prices and other product information to actually buying presents. According to Yankee Group, mobile advertising revenues are forecasted to jump 60 percent this year to $184 million and grow to $566 million by 2013.

"The time has come to merge the technologies that will optimize the mobile advertising experience for consumers, publishers, and advertisers alike. mCommerce advertising is all about combining impulse, speed, and convenience," said Henry Wong, CEO, Adgregate Markets. "The fewer steps it takes for consumers to shop, the more effective campaigns will be. Adgregate's ShopAds, combined with the explosive growth of mobile advertising, is an ideal vehicle to drive more conversions for our partners."

The Inglourious Basterds mobile commerce campaign further solidifies Adgregate Markets as the first truly ubiquitous distributed commerce provider while upping Universal Studios Home Entertainment's position as a leader in media distribution and marketing innovation. Adgregate's ShopAds enables major advertisers such as Universal to incorporate secure ecommerce functionality into any rich media mobile ad campaign. This approach significantly improves the performance of mobile ads by compressing the sales funnel and linking the point of discovery with the point of purchase.

About Inglourious Basterds
Coming to Blu-ray™ Hi-Def and DVD on December 15, 2009 from Universal Studios Home Entertainment, Inglourious Basterds stars Brad Pitt (The Curious Case of Benjamin Button), Eli Roth (director of Hostel), Diane Kruger (Troy) and Christoph Waltz. An action-filled alternate history of World War II written and directed by acclaimed filmmaker Quentin Tarantino (Kill Bill Vols. 1 & 2, Pulp Fiction), Inglourious Basterds is available on Two-Disc Blu-ray (which also includes a standard definition copy of the film), Two-Disc DVD Special Edition and Single-Disc DVD. Both the Blu-ray and Two-Disc Special Edition DVD come with a Digital Copy of the film and over two hours of revealing behind-the-scenes bonus features.

About Adgregate Markets
Adgregate Markets is the leading provider of transactional advertising and distributed commerce solutions. ShopAdsTM guide prospective customers from the point of discovery to the point of purchase entirely within innovative online and mobile ads. ShopCloudTM is the fastest way to build distributed commerce applications, and ShopFansTM for distributed commerce on widgets, social networks, and micro-sites. Adgregate is a privately held company based in the San Francisco Bay Area and is venture-backed by leading investors. For additional information, please visit http://www.adgregate.com.

About NBC Universal
NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi. For more information, visit http://www.nbcuniversal.com.

About Ignited
Founded in 1999, Ignited is a marketing innovations agency with offices in Los Angeles and New York City. Beyond traditional services like strategy, media, advertising and design, Ignited provides clients with unique experiential marketing programs, original social media platforms and a full-suite of digital capabilities. The agency has developed ground-breaking campaigns for clients like Sony Electronics, Princess Cruise Lines, NBC/Universal and the U.S. Army. For more information, visit http://www.ignitedusa.com.

Media Contacts:
Adgregate
Jessie Morgan
(408) 838-0143

Universal
Lea Porteneuve
(818) 777-1391

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