In order for true social shopping to exist, brands need access to a holistic solution which ties directly into all of the Facebook social hooks, allows users to shop without ever leaving Facebook, and provides a secure ecommerce experience. ShopFans is the only product in market today to deliver on the true promise of social commerce.
San Francisco, CA (PRWEB) April 20, 2010
Today Adgregate Markets, the leader in transactional advertising and distributed commerce solutions, announced the public availability of ShopFans during Ad:Tech's keynote presentation "White Hot Tech Companies and Why They Matter," marking the first truly social shopping application built entirely within Facebook. Utilizing the world's most secure social commerce technology, ShopFans allows consumers to make secure purchase transactions directly in Facebook without compromising security and privacy. Moreover, ShopFans was built entirely as a native Facebook Platform application, instead of a 'store in a widget,' which allows brands for the first time to tie directly into all of the social plumbing of Facebook, including News Feed stories promoting "Wish lists", "I want this!", "Likes", "Shout outs", gift registries, private and exclusive sales, and more. This is the industry's first ever fully secure, complete, and native Facebook ecommerce application, which not only allows brands to chat directly with its fans, but also allows fans to virally promote and share the brand's message and products, all done through the social 'hooks' within Facebook.
Social commerce is white hot. Based upon Forrester Research's Q4 2009 US Retail Executive Online Survey, 64% of respondents named social commerce as one of the top 5 investment priorities in 2010. As more retailers look to woo would-be shoppers, a recent report from Foresee Results indicated that Facebook is by far the most effective way to turn conversations into conversions. According to the report, of the 69% of online shoppers who are social media users, 56% have also chosen to "friend," "follow," or "subscribe to" at least one store brand on Facebook. And 49% of those who follow brands through Facebook want to hear about deals, and 45% want to browse products. Finally, eMarketer recently reported that more than 50% of US Internet users are more likely to purchase from brands whom they are a 'fan' of, and over 60% of respondents claimed their Facebook fandom increased the chance they would recommend a brand to a friend on Facebook.
"We've seen some early attempts at social commerce, and despite its namesake, there's really nothing social about commerce in a widget," stated Henry Wong, CEO Adgregate. "In order for true social shopping to exist, brands need access to a holistic solution which ties directly into all of the Facebook social hooks, allows users to shop without ever leaving Facebook, and provides a secure ecommerce experience. ShopFans is the only product in market today to deliver on the true promise of social commerce."
The Forrester survey concluded that security compliance and protection of its users was a 'must-have' competency for successful online retailing. In addition, a recent Consumer Reports study found that 71% of consumers look for a trustmark or privacy seal before doing online business with a merchant. Unlike existing social commerce solutions offered in Facebook, ShopFans has won the public endorsements from both security and privacy heavyweights, McAfee and TRUSTe, to protect brands' reputations and pave the way for consumers to buy confidently within Facebook.
Celebrity fashion apparel retailer StyleQ recently launched its ShopFans store, and has taken advantage of the latest viral features from Facebook, including the ability for Fans to: announce product 'Likes', share recent purchases with friends, rate and review products, bookmark the StyleQ ShopFans tab, register 'wish lists' and 'gift registries,' and receive "fan-only" special promotional deals from StyleQ sales. StyleQ works with stylists for A-list celebrities like Carrie Underwood, Catherine Zeta-Jones, Keri Hilson, Kim Kardashian, Kristen Bell, Queen Latifah, Rachel Bilson, Rihanna, Scarlett Johansson, Whitney Houston, and many more, to come up with the 'must have' fashions for the season. Visit http://www.facebook.com/pages/StyleQ/74302020209 to see StyleQ's ShopFans storefront.
The launch of ShopFans will be revealed by industry luminaries IPG Media Lab's Lori Schwartz and eMarketer CEO Geoff Ramsey during their keynote presentation "White Hot Tech Companies and Why they Matter" on April 20th at Ad:Tech. For those who miss the keynote, Adgregate will also be showcasing ShopFans in the exhibition hall inside "Innovation Alley," a dedicated exhibition zone showcasing the hottest companies and bleeding edge technology.
About Adgregate Markets
Adgregate Markets is the leading provider of transactional advertising and distributed commerce solutions. ShopAds™ guide prospective customers from the point of discovery to the point of purchase entirely within innovative online and mobile ads. ShopFans™ brings true social commerce to Facebook, and SecureAds™ are the world's most secure ads. Adgregate is a privately held company based in the San Francisco Bay Area and is venture-backed by leading investors. Adgregate has received numerous industry awards for its innovative advertising technology, including Techcrunch50 Finalist and AlwaysOn OnMedia 100 Winner, recognizing the top private companies in digital media and advertising. For additional information, please visit http://www.adgregate.com.
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