Vancouver, BC (PRWEB) February 1, 2009
The winners of Super Bowl XLIII are not just the Pittsburgh Steelers. Instead the big winners are the advertisers who capture our imaginations. For millions of people, the great SuperBowl commercials are just as important as the game. It is Doritos and CareerBuilder who we remember.
But is a Super Bowl commercial a smart marketing investment or a waste of budget?
The $3 million cost of a 30-second SuperBowl ad means that realizing a strong ROI is nearly impossible. Now what if there was a way to have a SuperBowl commercial at any time of the year, one that was a fraction of the cost but generated the same type of buzz?
The answer is buy ads from AdHack.com, a social network for ad creation: Buy Ads on AdHack.com
AdHack is a marketplace for advertising creative, connecting ad buyers and ad creators in a social space. The great SuperBowl commercials reinforce the fact that great ads are created by great people who are attuned to the brand and who can carry on the conversation beyond the 30-second spot.
Take Doritos' Crash the Super Bowl commercial as an example. The Doritos commercials succeed because of the social networking of ad creative; the model is of fans who are open to the brand and a brand who is open to fan stewardship.
AdHack founder James Sherrett notes that "the brands that succeed in the world of open advertising production are not alarmed by their lack of control over messaging, but rather they harness the power of hearing what passionate, powerful consumers have to say. These are the folks who benefit most from commissioning AdHack commercials and advertisements. They have the balls to let go."
This "ballsy" sentiment is what drove the production of the AdHack's "Show Us Your Balls" Super BALL commercial.
"Show Us Your Balls" SuperBALL commercial was a coordinated effort among the AdHack community to show that the lessons from SuperBowl commercials should be heeded throughout the year.
The secret to creating a great Super Bowl commercial is to:
- Foster community
- Go for dialogue, not monologue
- Have great storytellers on board
- Start buzz early
- Go beyond the 30-second spot
AdHack's "Show Us Your Balls" commercial was filmed by Giant Ant Media, a Vancouver-based digital media marketing studio that specializes in telling great stories through video, and a member of AdHack. The pre-launch buzz, handled by a group of AdHack ad creators, included character avatars and a full background story for each; Twitter and Facebook promotions; as well as a ringtone and downloadable track of the commercial's background song.
In addition, the promotion continues with a contest for viewers to write the sequel to the "Show Us Your Balls" SuperBALL commercial.
For contest details see, the "Show Us Your Balls" Commercial Contest page at AdHack.com/Balls.
Sherrett says, "Discussions about the Super Bowl commercials peak the day after the game. The short window of promotional opportunity can really be extended by intensifying the volume of conversations during the actual ad production. That's the market advantage that AdHack provides ad buyers who commission work from our community."
AdHack provides advertisers the opportunity to build anticipation and leverage the build up for a campaign. Instead of having members create ad variations in a closed environment, the production environment is open to discussion and commentary from members. In this way, advertisers allow the community to scoop the story of the ad creation, effectively building pre-launch buzz.
The sense of community and participation is what also drives ad creators to join the site. Jay Grandin of Giant Ant Media says, "The difference in commissioning work through AdHack is that AdHack collapses the barriers between advertising buyers and ad creators by establishing an environment that puts the creators in touch with ad buyers. The value for us is the recognition and attention that AdHack generates for our videos."
About Giant Ant Media
Giant Ant Media's video promotions and advertisements have been commissioned by Steelcase, Ronald McDonald House and Manitoba Telecom System. The Vancouver-based digital marketing studio specializes in video creative. Visit GiantAntMedia.com for Great Video Advertisements
As a marketplace for advertising creative, AdHack.com is a place for agencies and companies to commission ads from the community. Previous commissions include a ringtone for Canpages.ca, a print ad for TechVibes.com and a video promo for Dreambank.org.
To learn more about commissioning an AdHack ad or selling your creative on AdHack, visit AdHack.com for Buying an Ad or Making an Ad
Or contact James Sherrett at 604-788-1502.