Varolii Launches Adherence Outreach—Automated
Patient Notifications to Combat the Multi-Billion Dollar Medication
Adherence Issue
On-Demand Patient Notification Service Helps Pharmacies Reach More
Patients, Improve Refill Efficiency and Optimize Pharmacist Time
SAN DIEGO (Business Wire EON/PRWEB ) August 26, 2008 --
Today at the NACDS Pharmacy and Technology Conference, Varolii
Corporation announced general availability of Varolii Adherence Outreach™,
a fully managed, on-demand
patient notification service that helps retail, mail-order and
specialty pharmacies improve prescription medication adherence, a
widespread health problem costing billions every year. By enabling
delivery of automated, HIPAA-compliant communications to patients over
the phone, through text messages or email, Adherence Outreach helps
pharmacies reach more patients while avoiding the exorbitant time and
money a traditional communications approach would require.
According to the World Health Organization, only half of patients
worldwide take their medications as prescribed, leading to numerous
health consequences, particularly among those with chronic conditions.
In the United States, poor medication adherence is estimated to result
in more than $100 billion in direct and $50 billion in indirect
healthcare costs every year (Peterson, et. al, ASHP, 2003). And the
problem is escalating due to the rising number of older patients, the
number of prescriptions each of them take, a growing shortage of
pharmacists, and increasing demands on their time—all
of which make traditional care and contact strategies cost- and
time-prohibitive.
Designed to overcome these operational barriers, Varolii
Adherence Outreach not only benefits patients, but enables
pharmacies to improve operational metrics, optimize pharmacist time, and
even generate more revenue from non-pharmacy sales due to increased
pharmacy customer visits.
Pharmacies that have already begun using Varolii Adherence Outreach have
seen an overall 10-20 percent increase in refill efficiency for treated
therapeutic classes (and more than 100 percent in some of them), an 18
percent enrollment lift into auto-fill programs, and a doubling of
prescription refill rates among patients enrolled in the program versus
those who were not.
By using Adherence Outreach, pharmacies can cost-effectively:
-
Welcome new patients to pharmacy services
-
Provide a variety of personalized reminders, including refills, tardy
notifications, renewals, auto-fills and Rxs ready for pick-up
-
Share significant news, such as changes to drug formularies or
availability of generic substitutions
-
Communicate time-sensitive information, such as medication recalls,
dosage adjustments and changes in medication availability
-
Survey non-adherent patients to understand why they aren’t
taking their medication and then effectively triage to appropriate
resources to get patients back on track
-
Find missing
contact information for patients and update pharmacy records
-
Connect with patients who are identified as “lost
to follow up” to re-engage and win them back
Varolii Adherence Outreach was developed with personalization,
authentication and clarity in mind. Patients respond to relevant,
accurate information—targeted directly to them—with
the assurance no one else will receive this highly personal and
protected information. Varolii Adherence Outreach incorporates patient
authentication to ensure privacy and predictive
analytics to identify the most appropriate patients, as well as the
best timing, delivery and message for each one. In addition, Varolii’s
digitally
recorded real voices pronounce complex pharmaceutical names with
crystal clarity so even hard-of-hearing patients can understand the
message and respond.
“Low adherence rates are a major issue for
everyone concerned,” said Dr. Michael Ross,
Vice President of Healthcare at Varolii. “As
healthcare consumers, we all pay for the associated costs of the
resulting poor clinical outcomes. For affected patients, the impact is
more personal, and for the pharmacies that serve them, low adherence
drains their ability to profitably serve their clients. Varolii
Adherence Outreach balances all of these needs by delivering personal
communications that make a difference in a cost-effective,
business-focused way.”
Varolii Adherence Outreach is generally available. For more information,
please visit http://www.varolii.com/Industries/Healthcare.aspx.
About Varolii Corporation
Varolii Corporation provides the on-demand software and services that
help organizations create intelligent, automated conversations with
their customers and employees over whichever combination of
communication channels will generate the best response. Each message is
carefully designed and continually optimized to improve service,
increase revenue or manage unplanned events, for example, flight
cancellation notices, fraud detection alerts, outage notifications,
customer surveys, medication adherence notifications, payment reminders,
and emergency alerts. More than 350 organizations, including many of the
largest U.S. banks, airlines, wireless carriers, utilities, and
healthcare organizations, trust Varolii to send more than 3.5 million
messages every business day. Varolii is headquartered in Seattle with
offices in the Boston and Denver metropolitan areas. For more
information, visit www.varolii.com.
See the original story at: http://eon.businesswire.com/releases/adherence/patient/prweb1250344.htm
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