Ad.ly Reveals the 10 Most Influential Athletes on Twitter

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Ad.ly reveals the 10 most influential athletes on Twitter. Professional skateboarder Ryan Sheckler drives the most consumer visits to brand advertisers’ sites, followed closely by the Boston Celtics' Paul Pierce and Lamar Odom of the LA Lakers.

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Ad.ly's Top 10 Most Influential Athletes on Twitter

Celebrities create the lion’s share of the content people want on Twitter. They're the ‘Prime Time’ in social media.

Ad.ly, which runs celebrity endorsements in social media, today revealed the top 10 most influential athletes on Twitter.

According to the Q1 Ad.ly Consumer Influence Index, the athlete that drives the most consumer visits to brands’ sites is professional skateboarder Ryan Sheckler, followed closely by Paul Pierce of the Boston Celtics. Lamar Odom of the LA Lakers and Olympic Speedskater Apolo Anton Ohno are tied for third, followed by Nick Swisher of the New York Yankees.

“Twitter’s dramatic growth over the past 12 months is due in large part to it’s adoption by athletes and artists -- who bring millions of passionate fans with them to the social web,” said Arnie Gullov-Singh, CEO, Ad.ly, Inc. “These celebrities create the lion’s share of the content people want on Twitter. They're the ‘Prime Time’ in social media.”

Throughout Q1, Ad.ly athletes cemented their roles as taste-makers in media & entertainment, consumer electronics and more. The following athletes drove the most visits to brands’ sites, videos, apps and more:

1.    Ryan Sheckler -- Professional Skateboarder -- 1,825,676 Followers
        Find Ryan on Twitter at: twitter.com/RyanSheckler

2.    Paul Pierce -- Boston Celtics, NBA -- 1,818,226 Followers
        Find Paul on Twitter at: twitter.com/paulpierce34

3.    Lamar Odom -- LA Lakers, NBA -- 1,427,831 Followers
        Find Lamar on Twitter at: twitter.com/RealLamarOdom

4.    Apolo Anton Ohno -- Olympic Speedskater, USA – 252,889 Followers
        Find Apolo on Twitter at: twitter.com/ApoloOhno

5.    Nick Swisher -- New York Yankees, MLB -- 1,319,996 Followers
        Find Nick on Twitter at: twitter.com/NickSwisher

6.    Jalen Rose –- Phoenix Suns, Retired, NBA –- 296,382 Followers
        Find Jalen on Twitter at: twitter.com/JALENROSE

7.    Steven Jackson -- St. Louis Rams, NFL – 68,688 Followers
        Find Steven on Twitter at: twitter.com/sj39

8.    Kirk Morrison -- Jacksonville Jaguars, NFL – 363,962 Followers
        Find Kirk on Twitter at: twitter.com/kirkmorrison55

9.    Darnell Dockett -- Arizona Cardinals, NFL – 66,341 Followers
        Find Darnell on Twitter at: twitter.com/ddockett

10.    Shaun Phillips -- San Diego Chargers, NFL – 424,864 Followers
        Find Shaun on Twitter at: twitter.com/ShaunPhillips95

About the Ad.ly Consumer Influence Index
The Ad.ly Consumer Influence Index ranks celebrities in the Ad.ly Influencer Network by a variety of factors to identify the most effective endorsers over a given period of time, in a particular vertical market, or in a specific demographic. It uses Ad.ly’s proprietary internal ranking system to normalize performance data and establish ‘celebrity averages’ for a variety of engagement and performance indicators.

The debut issue revealed the most influential celebrities on Twitter overall during Q4, 2010, including Lauren Conrad, Kim Kardashian, Khloe Kardashian, Snoop Dogg and more.

About Ad.ly
Ad.ly runs celebrity endorsements in social media. It helps brands connect with consumers via the most influential celebrities, athletes and artists on today’s most popular platforms. Based in Beverly Hills, CA, Ad.ly is backed by GRP Partners, Greycroft Partners and prominent angel investors. To learn more, visit http://ad.ly.

Contact:
Krista Thomas
VP Marketing, Ad.ly
415.202.3523

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Krista Thomas
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