Her Network is breaking new ground in Southeast Asia as companies transform marketing in search of new ways for consumers to engage with brands
Regional (PRWEB) October 28, 2009
Admax Network, Southeast Asia's leading online ad network and a subsidiary of the DMS Group, today announced the launch of Her Network, the largest online women's network that enables premium brand advertisers to connect with millions of women in quality and content-safe environments.
Asian women are a key and essential demographic for advertisers. Her Network's audience of independent, savvy and intelligent women with money to spend are typically the key decision-makers in household purchases. According to a 2008 MasterCard Survey, online is a powerful medium for communicating with today's women with 64% in Asia Pacific using the internet for research before making purchases.
The increasing sophistication of internet usage has led to audience fragmentation. For example, the average Singaporean woman browses more than 50 sites per month, both caused by and resulting in the rapid growth of niche female-focused websites. This phenomenon makes it increasingly difficult to find and target women online in the right environment.
In response to this market need, Admax Network developed Her Network to provide advertisers with an efficient and effective platform to connect and engage with this highly coveted audience in a brand-friendly and content-safe environment. Her Network reaches more than 21.4 million Southeast Asian women browsing over 800 premium websites monthly with female-focused content ranging from fashion, beauty, health, parenting, entertainment and more.
Her Network's powerful targeting platform Adrenaline (DMS Group's proprietary ad platform) ensures brand messages reach and are relevant to sophisticated 24/7 web divas, who regularly visit Her Network. Her Network is comprised of a strong suite of premium female-focused websites across the region, including popular international sites such as Glam, iVillage, ET Online and also a comprehensive collection of local sites, Family Singapore, Chubby Hubby, and Style Weddings in Singapore.
The launch of Her Network regionally follows incredible industry interest and results from the launch of Her Network in Vietnam. Her Network Vietnam connected advertisers with more than 3 million Vietnamese women and 65% of women 25-40 years old that are online. This level of exposure and access to the country's female population is unprecedented and has inventory fully booked until the end of the year.
"Her Network is breaking new ground in Southeast Asia as companies transform marketing in search of new ways for consumers to engage with brands," says Grant Watts, CEO of the DMS Group. "Her Network gives brands the ultimate platform to reach women within a content-safe and quality environment. Following the amazing success in Vietnam, Her Network marks a change in the way brands connect and their level of exposure to women online in Southeast Asia."
About Admax Network
Admax Network, launched in 2006, is a subsidiary of the DMS Group. It is the largest online advertising network in Southeast Asia with offices in Thailand, Malaysia, Singapore, Indonesia, Philippines and Vietnam. Admax Network has over 1,200 of the top local and international websites in its network, making it easy for advertisers to reach their target audience online, and helping publishers to maximize their revenues through a range of display advertising products. For more information, please visit AdmaxNetwork.com".
DMS Group is the holding company for an integrated group of leading technology-enabled media services that includes Admax Network, Syndacast and Media Plus. Through continuous innovation, DMS Group makes it easy for advertisers and their agencies to connect with the right audiences in targeted environments across Asia Pacific. For more information, please visit DMSAsialimited.com".
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