AdMob Opens New York City Office to Service Growing Mobile Brand Advertising Business

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As mobile advertising continues to establish itself as an important marketing channel, AdMob, the world's largest mobile advertising marketplace, continues its own expansion. AdMob today announced the opening of a new East Coast headquarters in New York City, "AdMob East," to serve growing interest in mobile advertising among New York based agencies.

We are deepening our presence in New York to better support agencies and brands as they ramp their mobile marketing efforts.

    AdMob has experienced dramatic growth as mobile internet usage has skyrocketed. In 2007, marketers embraced mobile as a highly personal way to reach their customers. The company has observed marked increases in the number of campaigns as well as average size of budgets available for mobile marketing and is expanding its East Coast operations in response to growing demand from agencies and brands.

AdMob sells mobile ads on behalf of over 3000 publishers, including leading branded sites like AccuWeather, CBS and ESPN and innovative mobile content companies such as Peperonity, ItsMy, Mocospace and Fotochatter. AdMob began building a full service Sales organization in late 2006 to complement its online self-serve marketplace. The AdMob Sales organization is now more than a dozen people strong in San Mateo, Los Angeles, New York and London.

"Marketers are increasingly extending their campaigns to mobile and we want to be available to guide them through best practices," said Tony Nethercutt, AdMob Vice President of Sales. "We are deepening our presence in New York to better support agencies and brands as they ramp their mobile marketing efforts." AdMob recently passed the two-year anniversary of the January 2006 launch of its online mobile ad marketplace. In the past two years, AdMob has served over 15 Billion ads, including over 2 Billion in December 2007 alone.

Two Sales Directors, Adam Schneider and Robyn Borok, will lead the new AdMob East location. Between them, they have over 35 years of TV, radio, print, interactive and mobile advertising experience.

AdMob East is located on the 39th Floor of 245 Park Avenue between 46th and 47th Street in New York.

About AdMob

AdMob is the world's largest and highest quality mobile advertising marketplace, serving more than 2 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries. Sample AdMob customers include Coca Cola, P&G, Adidas, Ford, MSN, Paramount Pictures, Reuters, MTV and many more. AdMob serves ads for over 3000 mobile web sites including ESPN, AccuWeather, CBS, Weather Underground, Maxim and Peperonity.

To learn more about AdMob, visit http://www.admob.com. For mobile advertising statistics visit http://www.admob.com/metrics.

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Vijay Chattha
AdMob
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