San Francisco, CA (PRWEB) October 23, 2009
AdMonsters, the only professional association exclusively dedicated to online advertising operations and technology, today announced the launch of AdMonsters Professional Services. The Professional Services division will offer ad operations and consulting services, in-house training programs, and research and analytics to the global online advertising community. AdMonsters will leverage its 10 years of thought leadership in online advertising operations to serve companies in need of outside expertise.
The launch of AdMonsters Professional Services builds on the company's core mission to serve the ad operations and ad technology community by offering a one-stop shop for consulting, in-house training, and other professional services. AdMonsters' unique position in the industry allows the company to offer both unmatched depth in understanding the business challenges of online advertising as well as truly independent advice. AdMonsters consultants have unparalleled breadth of experience in operations, systems, and strategic planning, and consulting services provide a way for companies to tap into the best talent in the industry without a long-term commitment. Whether its short-term assistance or ongoing support for a major project, an AdMonsters consultant has the knowledge, experience and tools to help companies solve just about any problem in online ad operations.
"For years, AdMonsters has been actively promoting the role of ad operations within publishers and agencies. Given the renewed focus from senior executives and across the media landscape on this core group, AdMonsters is uniquely positioned to help companies harness the power of their operations teams through its consultancy," says Matt O'Neill, AdMonsters President. "Regardless of the size of the company, from huge global players to smaller niche sites, we have seen that there is a huge opportunity to drive both bottom line savings and top line growth. By working with leading consultants in the field and bringing our decade of experience in leading operations online, AdMonsters will help drive the industry forward."
AdMonsters Professional Services will be the first consultancy to operate at a global level and focus exclusively on online advertising operations and technology. The newly created division will draw on experienced independent consultants and will leverage the company's own internal resources to deliver the highest quality operational assistance.
Examples of consulting services provided include:
- Bespoke In-house Training in ad operations for large-scale businesses
- Advertising business model development and validation
- Strategic Planning for ad operations for growth or business changes
- Requirements gathering and Implementation planning for specific business problems
- Integration of new technology into existing ad technology platforms
- Organization and staff planning
- Bring your ad operations in-house (or help you outsource!)
- Inventory & yield optimization strategies
- System migration
- Market research for product development
AdMonsters has brought in industry veteran Jennifer Hanks to run the new division. "Having worked for years in the field with multiple consultants and vendors, I am convinced of the strength of delivering Ad Ops focused talent to companies for independent and actionable solutions. It's an amazing and exciting challenge to build on the experience of AdMonsters to help companies across the industry develop and overcome their business challenges," says Hanks about the new role.
"With over a dozen years experience in online advertising operations both in the US and Europe, Jennifer is the ideal person to get AdMonsters Professional Services off the launch pad. I'm proud that she's joined our team, and excited about the prospects for AdMonsters with her on board," says Bowen Dwelle, AdMonsters founder & CEO.
More information can be found on the AdMonsters website: AdMonsters Professional Services
Founded in 1999, AdMonsters is the only professional association dedicated exclusively to online advertising operations and technology. By maintaining our exclusive focus on ad operations, AdMonsters provides a much richer forum than broad industry trade shows. AdMonsters participants are all direct peers, and we focus on specific, technical, actionable topics. AdMonsters is about real conversations, real learning, and real best practices -- participants come away with immediately actionable solutions that provide real value.
AdMonsters provides a unique forum for peers in the field to communicate, collaborate, and identify best practices. We focus primarily on topics such as ad serving and related technologies, ad production, inventory and yield management, advertising products, policies, procedures, and industry standards. Ad operations and technology professionals working together across the industry can dramatically reduce the friction in online ad operations, reducing the cost and time required to implement, deploy, and track online advertising, and facilitating the growth of the online advertising market. AdMonsters is supported in part by the sponsorship of companies interested in building strategic relationships with our members.
For more information about AdMonsters Professional Services, please contact Jennifer Hanks on +1 646 502 9458 in the US or +44 207.193.0317 in the UK or Europe.